Zoom Digital performed website development and digital marketing management for GymNation

Zoom Digital created organic content development and strategic advertising campaign for GymNation, also boosted brand awareness on social media to strengthen their online business.

Work’s extent

  • Website improvements
  • Landing page development
  • SEO
  • Web maintenance
  • Social media management

Client context

GymNation is the UAE’s premier affordable and flexible gym chain. It is their fundamental belief that health and fitness should be reasonably affordable and accessible to all without compromising the outlook for quality standards.

Gymnation operates from some of the most massive gymnastics facilities in the UAE, with over 500 pieces of state-of-the-art Matrix gymnastics equipment offering 200 classes per month, all free, including virtual and on demand. Classes.

The challenge

Gymnation wanted to improve and maintain its website, develop a landing page, spread brand awareness on social media, increase the number of participants in their monthly challenges, improve online program sales and support new launches. The basic goal was to strengthen their presence in relevant online search results, in order to gain more leads, sales and income to boost their online business.

The role of Zoom Digital

Zoom Digital has done detailed research on current issues and completed detailed organic content development and strategic advertising campaign with regular strategy recommendations, inbound engagement monitoring, as well as monthly analytics reports.

Zoom Digital’s team of digital marketers conducted an SEO audit, along with a competitive review and keyword research to build a cohesive SEO plan. They also ensured that the website was “responsive” on all site content, as well as functionality on the type of device used by the customer: computer, tablet, laptop or mobile.

Win-win results

Zoom Digital’s digital marketing tactics have helped the gym business immensely to grow as targeting the exact audience has been effectively done through targeted marketing which has become an ideal and effective way to give more visibility to the business. gym and fitness. Hence, they have achieved the ultimate marketing goals of online channels such as search and social media.

Results

  • 35% increase in organic traffic in 4 months
  • The classification of the domain has increased from 21 to 34
  • Backlinks increased by 56%
  • First page ranking in 4 months
  • Optimal website speed achieved

About Digital Zoom

Zoom Digital is a full service digital marketing agency and software development company based in Dubai. They are a team of expert developers, designers and digital marketers who are passionate about what they do and getting results for clients.

Zoom Digital will work closely with your team to develop an integrated and tailored digital marketing strategy and program with the goal of raising awareness and registering new potential customers to help grow your business.

They can provide a complete end-to-end service, including comprehensive campaign and project management coupled with transparent reporting to form a trust-based collaboration.