Zip Business has appointed the digital and media marketing agency Mindbox to drive digital growth.
Zip Business, a division of world leader Buy Now, Pay Later (BNPL) Zip Co Limited, announced that it has appointed Mindbox, a strategic marketing, insights and media consultant, to help drive its growth.
From now on, Mindbox will drive digital advertising and engagement, as well as the management of its associated data, for Zip Business.
Mindbox will use a sophisticated, AI-powered digital retargeting and digital retargeting strategy to reach current and future customers and to provide the customer with the business intelligence they need to make informed decisions.
Zip Business launched in August 2020 to help small businesses access the working capital they need to operate and grow with confidence. It has helped finance the growth of thousands of clients since its inception.
Mindbox Founder and CEO Nic Halley said, “We are delighted to be working in partnership with Zip Business to help drive their already impressive growth. Our goal over the initial two-year period is to leverage on-going data to drive engagement, influence future campaigns, and further strengthen its leadership position in the Australian fintech market. “
Sera Awad, Director of Marketing at Zip Business, said, “Since launching Zip Business just over 12 months ago, we have seen a strong buy-in from small business owners across the country. Through the work we do with Mindbox, we will be able to reach even more small businesses, providing them with access to timely, fair and always interest-free cash flow.
Mindbox also recently renewed its contract with Australian health insurance giant HCF for a further two years. The renewed mandate will allow Mindbox to continue to manage the digital, strategy and data of the company.
Mindbox has specialized for over 20 years in a range of digital and media marketing services, including strategy, media, consulting, understanding and analysis, technology and customer experience. He works with global brands across the ANZ region, including DHL; as well as local brands such as X15 / Commonwealth Bank, NSW Department Of Industry as well as Teachers Health.
For more information, visit www.mindbox.com.au.
Source: Ashleigh Roberts press release