ZINFI expands UCM with affiliate marketing management solutions

ZINFI Technologies, Inc., a leading company in defining and building Unified Channel Management (UCM) solutions and a leader in Channel Marketing Automation and Partner Relationship Management (PRM), has today announced the launch of a comprehensive set of Affiliate Marketing Management (AMM) solutions as part of its UCM platform.

The new Affiliate Marketing Management (AMM) features will enable businesses to promote their brands and drive referral and lead generation for their products and services through a globally distributed affiliate network. Most organizations selling in the world today deal with a hybrid network of partners, including non-transactional partners such as consultants, influencers and brand promoters, as well as business partners such as resellers, distributors and agents. It is essential for any market-leading workflow automation platform to have core capabilities associated with managing a hybrid partner base.

ZINFI’s UCM platform now includes the following Affiliate Marketing Management (AMM) modules:

  1. Market – With this module, brands and vendors can easily create private and captive marketplaces to enable their ecosystem partners to deliver end-to-end solutions to their customer base. The module also allows end users and buyers to find a set of complementary partners to deploy simple to complex solutions.
  2. Promotion management – The promotion of a brand to its audience is the main added value that an affiliate can bring to the organization. However, it is the brand that needs to create effective content and deliver it. This module allows affiliates to harness the power of a distributed ecosystem delivering effective marketing and sales promotions.
  3. Sponsorship registrations – Although brand promotion is the main objective of an affiliate network, performance measurement is essential to judge the effectiveness of affiliate segments and campaigns. This module allows for referral logging as well as link referral tracking through Urchin Traffic Monitor (UTM), both essential for performance management and tracking.
  4. Payment management – While the affiliate’s job is to effectively promote a brand to their network through promotional campaigns and tools provided by the supplier, rewarding partners with financial compensation is essential for the growth of a healthy and profitable network. . Tax management and payment management are the main features of this module.

“Our vision has always been to provide a platform with many logical points of automation for various workflows that guide the partner’s journey through a vendor’s channel program. Our existing automated tools to manage onboarding, training, learning and other partner activities, combined with our new affiliate marketing management modules, will provide a uniquely targeted solution that organizations of all sizes can deploy. instantly to manage a hybrid partner channel,” said Sugata Sanyal, founder and CEO of ZINFI. “Over the past 18 months, potential buyers have repeatedly told us that they need tools to manage a much more diverse channel base in a post-pandemic world. While early entrants in the AMM segment tried to evolve as workflow tools, they were constrained by the limitations of their platform architecture and struggled to meet the complex needs of highly diverse channel workflow automation. This is where ZINFI excels.

“Finding, engaging and recruiting these different types of partners requires moving from traditional partner communication models to partner marketing and focusing on internal communities (build them and they will come). The pandemic has finally displaced specialists channel marketing from the old “fishbowl” event-driven approach to more modern and expansive digital engagements,” said Jay McBainLead Analyst – Channels, Partnerships and Ecosystems at Canalys.

Additionally, ZINIFI has consistently been named a PRM “Leader” by G2, the world’s leading enterprise solution review website. ZINFI has earned this distinction in consecutive quarters since 2019, most recently in G2’s G2 Grid® Summer 2022 Report for Partner Management Software. G2 scores are based on responses from real, verified users and aggregated data from online and social media sources.

To access more information about ZINFI’s Partner Relationship Management Platform or to download a copy of ZINFI’s Partner Relationship Management Best Practices Guide, please visit our website at www. .zinfi.com. You can also follow ZINFI Technologies on LinkedIn and on the ZINFI Channel Marketing Best Practices blog.

ZINFI is offering potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any potential buyer to test its state-of-the-art channel management applications before making a purchasing decision.

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