ME3 Digital launches new influencer campaign with NIL Collegiate Sports
Orlando, Florida (RestaurantNews.com) ME3 Digital, the award-winning woman who founded and operated the digital marketing agency for Hooters, announces the expansion of services and execution of the NIL football campaign for Hooters. Over the past three years, ME3 Digital has supported Hooters with its social media, influencer marketing, digital listings, review management and content creation for approximately 200+ stores. In 2021, the team introduced a dedicated influencer division, which led to their involvement in delivering the recently launched NIL football campaign with Hooters this month.
Hooters Marketing Director Bruce Skala approached ME3 with the concept for the campaign. From there, ME3 executed the Hooters ideation of the NIL Fall Football campaign taking the initiative on the front line with schools and players serving as the point of contact for players and schools throughout their partnership at the Hooters name. This includes finding and contacting players that match the campaign, navigating NIL restrictions and policies, negotiating contract terms and offers, planning team outings and team photo shoots for content player social, managing brand standards and communicating NIL compliance expectations between players and the brand throughout the campaign.
Participants in the Hooters NIL program include offensive linemen from Auburn, LSU, University of Miami (FL), Texas A&M, Georgia Tech, Missouri, Vanderbilt, Florida Atlantic University, University of South Florida and others. Visit www.hooters.com/college-athlete-sponsorships to see the list of signed linemen for NIL agreements.
“We are very proud not only of our agency’s quick dedication, focus and organization in executing this campaign with NIL and Hooters collegiate sports, but also of being one of the very few , if not the only, women-led agencies to run a NIL Campaign in this capacity,” says Michaela Falco, ME3 Digital Founder and Agency Director. “We are very grateful for the longstanding relationship we have had with Hooters and extremely proud of our teams’ recent award as Hooters Agency Partner of the Year at their 2022 Annual Corporate Conference. We look forward to evolving and expanding our NIL services with more brands in the future.
Michaela Falco, founder and owner of ME3 Digital, was a former Hooters Girl before starting her career in digital marketing. She has been recognized by the Hooters brand many times throughout her journey as a Hooters Girl, winning numerous awards, appearing in the Hooters Calendar, Hooters International Pageant and appearing in national advertisements for the brand. Michaela grew from Hooters Girl to founder of an award-winning digital marketing agency and built a team of young professionals who contributed to the company’s continued success.
Founded in 2019, ME3 Digital is a virtual agency with teams located across the United States and a headquarters located in Central Florida. ME3 Digital is a women-owned and operated digital marketing agency specializing in innovative social media and large-scale influencer marketing. Services include social media management, social media consulting and training, influencer marketing and NIL campaigns, digital list management, content creation, graphic design, photography and videography.