Versus Systems Announces Zaxby’s PLAYMUSICCITYGP.COM Program with Digital Marketing Agency Innovative New Media

Versus Systems Inc.

LOS ANGELES, July 28 12, 2022 (GLOBE NEWSWIRE) — Versus Systems Inc. (“Versus” or the “Company”) (NASDAQ: VS) continues to grow its experiential advertising platform through its relationship with Innovative New Media, supporting brands and sponsors at major events around the world. Today, Versus announces the launch of Zaxby’s PLAYMUSICITYGP.COM promotion in support of Zaxby’s sponsorship of the IndyCar Music City Grand Prix race.

Versus has partnered with Innovative Group’s new company Innovative new media, which works with Zaxby’s and with the Music City GP teams. Versus’ XEO platform partners with Innovative’s OmniXP program to allow 70 unique fans to win prizes, including tickets to Friday, Saturday and Sunday events around the Music City GP taking place in Nashville August 5-7. The grand prize winner can win a package including (2) 3-day reserved tickets, (2) 3-day Paddock passes and the experience of a lifetime in a 2-seater IndyCar ride.

“We are thrilled to support Innovative New Media, Zaxby’s and Music City while expanding the IndyCar fan experience,” said Matthew Pierce, Founder and CEO of Versus Systems. “We are proud to work with Innovative New Media to bring more interactive and rewarding games and experiences to IndyCar, as well as to fans and audiences at all kinds of live events across the country.”

“Innovative New Media is excited to launch our OmniXP platform with Music City Grand Prix and Zaxby’s to deliver unparalleled experiences for IndyCar fans and deliver tremendous customer value with an industry-leading QSR like Zaxby’s,” said Michael. Saks from Innovative New Media.

NO PURCHASE NECESSARY. Restrictions apply. Fans can enter to win the grand prize until August 1, 2022. Visit for full rules, prize information and other details. Void where prohibited.

About Versus Systems

Versus Systems Inc. is an engagement and rewards company that makes everything from live events to games, shows and apps more fun to watch and play. Versus adds interactive elements: polls, quizzes, predictive and casual games, to existing entertainment, whether onsite or online, making content more contextual, personal and rewarding. Versus works with world-class sports teams, leagues, venues, entertainment companies and other content creators to create engaging and rewarding experiences for fans around the world. For more information, please visit or visit the official website of Versus Systems Youtube channel.

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