NASCAR professional driver Michel Disdier has added additional horses to his racing team – a group of students from the University of Louisiana at Lafayette.
Disdier, who is from France, has selected members of the BI Moody III College of Business Administration’s sales program to lead his sales and marketing efforts in the United States this year, including corporate sponsorship management.
Disdier has established himself as a top competitor on several NASCAR circuits, including the Canadian Tire Series and the Camping World Truck Series. His 2021 season kicks off when he competes in NASCAR’s NextEra Energy 250 event on February 12 at Daytona International Speedway.
“I am 100% sure that we will do a great job together and pass the checkered flag in first position,” he said. “I am always happy to collaborate with young students. They always bring good energy, different points of view and smart ideas.
Students on Disdier’s sales team include Allison Gaubert, a management major with a professional sales concentration, and Morgan Boggs, Megan DeJean and Mackenzie Marze, each majoring in marketing with a minor in professional sales.
Valerie McGehee, Marketing Instructor and Interim Director of the Northwestern Mutual Sales and Research Lab at Moody College of Business, is the team’s mentor and helps students coordinate with the Disdier running team.
“I am so proud of these students,” she said. “They never hesitated or questioned their ability to take on this job, and they continue to impress me. We have weekly Zoom meetings with Michel to keep him updated on our progress and it has been great working with him. “
Team members said leading the sales and marketing efforts for the race car driver would provide an invaluable experience. They are also keen to help Disdier succeed.
Marze, who “loves sports, especially NASCAR,” will oversee the sponsorships.
“I have the opportunity to learn how to market, strategize, present and adapt to a whole new culture and brand,” she said.
DeJean, who will lead sales and social media, is eager to “take everything we’ve learned throughout college and put it into practice for a real client.”
Gaubert, who will lead logistics and media, is excited to work with members of the sales team “to help Michel achieve his goals on the track”.
“We are all working so well together and we are dedicated to this project,” she said.
Boggs’ role will be promotional marketing and branding.
“I am very excited to have the chance to see him race,” said Boggs. “I’ve never been to NASCAR, but I still watch it on TV with my dad.”