True Influence® wins for its influencer marketing management

real influence®the technology leader in data-driven sales and marketing solutions, today announced that it has been selected for the third consecutive year as the winner of the “Best Influencer Marketing Management Platform” award by the MarTech Breakthrough Awards Program, a leading market intelligence organization that rewards the best companies, technologies and products in the global marketing, sales and advertising technology industry.

“B2B marketing and sales organizations are under more pressure than ever to deliver more with fewer resources, and marketers expect more from every company they work with,” said James Johnson, Managing Director of MarTech Breakthrough. “The True Influence Marketing Cloud is a ‘breakthrough’ solution that consolidates all influencer marketing tools in one place for marketers to respond to this pressure, streamlining the end-to-end influencer marketing process. and dramatically increasing a program’s chances of success. We are delighted to be able to award True Influence, once again this year, the award for “Best Influencer Marketing Management Platform”.

The True Influence Marketing Cloud™ provides B2B marketing and sales organizations with comprehensive insights into the accounts, buying groups and individual prospects who make the final buying decisions, as well as the tools to successfully act on those information on all channels. It includes an integrated interface that provides account-level campaign performance and engagement data, allowing users to forecast and fine-tune campaigns to get the best return on their sales and marketing investment.

The solution provides users with a clear view of the decision makers responsible for seeking a specific solution or service, and how they work as individuals or in buying groups to make the final buying decision. It includes analysis of buying groups at every phase of strategy, from identifying and measuring total active market (TAM), to creating audience segments, to projecting campaign performance and tracking results. Users can then define and export highly targeted audience segments and B2B buying groups, or cleanse and enrich their database with True Influence’s extensive B2B business, intent, and contact data.

“Receiving this award for the third year in a row is an incredible honor,” said Brian Giese, CEO of True Influence. “I believe we succeed because we listen to our customers and their feedback when developing our ‘breakthrough’ solutions. With True Influence Marketing Cloud, our clients can achieve success and increase revenue through real-time intelligence in which programs and assets drive engagement.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work and success in a range of categories related to marketing, sales and advertising technology, including marketing automation , market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted over 2,850 nominations from over 17 different countries around the world.

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