CEO Scott Williamson is poised to lead a team of travel and leisure heavyweights with a new full-service marketing agency focused on sustainable business growth.
Magic Little Giants will launch on November 1, bringing with it a collective passion for finding innovative communication channels, technologies and processes to deliver competitive and sustainable growth to customers.
Working to redefine marketing strategies, Magic Little Giants has developed a disciplined marketing approach and leverage toolkit including Affiliate Marketing, Gift Card solutions, Pricing and Revenue Management as well as a digital solution. total to improve business performance.
Williamson has a solid pedigree in the industry as a recreation specialist. From marketing director at an attraction in Scotland to director responsible for launching over 35 attractions around the world, Magic Little Giants was formed through Scott’s passion for the industry and a desire to help attractions and businesses in recreation to achieve sustainable growth using the ideas of 25 years of knowledge.
Speaking at the launch, Scott Williamson said: “Covid just accelerated a change that we needed to make, to focus more on digital. It actually started with a walk in the woods during containment. I met Cheska, who has extensive digital experience, and we realized an opportunity in affiliate marketing for attractions and leisure businesses, pointing out that traditional digital models are broken. Then, thinking about what we would recommend to customers and walking in their shoes, we embarked on a brand vision to clearly define what we stand for and that is, we want to inspire sustainable business growth.
“The vision made us realize as a group that we were passionate about business performance, about building relationships, that we needed to listen more and have a cheeky side to disrupt to make things better when it’s right to do it. . Finding gaps to help travel and leisure businesses achieve growth, we have added to our services a total digital solution, affiliate marketing, gift card solutions and pricing and revenue work, to enable our services to truly reflect our vision and values.
Magic Little Giants promises to be an agency that can handle all marketing needs in one place with a digital core and have performance-based models to ensure that their success is based solely on the success of the client. One of the key aspects of this was building a team with the right level of international experience.
Amanda Amey – Head of Operations, Louisa Jackley-Davis – Head of Business Development, Cheska Witcomb – Head of Strategy and Gabby McLeod – Affiliate Marketing Specialist join Williamson in the Magic Little Giants team.
Amanda Amey brings a wealth of experience to Magic Little Giants, from brand management to the marketing leadership responsible for launching over 20 attractions around the world.
Louisa Jackley-Davis has spent over 15 years cultivating leisure partnerships and industry development for London and beyond. Jackley-Davis brings his commitment and love for the industry at full speed to the agency.
Cheska Witcomb is a travel and leisure specialist with over a decade of expertise leading digital change, marketing and sales teams in multiple attraction and travel brands, as well as experience in international general management in the touring sector.
Gabby McLeod brings her years of experience to deliver optimized and growing campaigns, with a keen eye for detail and opportunity. A wonderful mix of business marketing and account management gives McLeod an edge in delivering results to the affiliate team.
Working in conjunction with the CEO of the Silverstone Interactive Museum, Magic Little Giants created a new marketing strategy and developed a new pricing and revenue strategy to drive the business forward. The Acting Marketing Director was also provided by Magic Little Giants and the agency also manages business relationships and sales.
To support the new marketing strategy, Magic Little Giants also worked with creative agencies to rename the attraction, create new TV commercial and key visuals, and manage media buying. This was supported by the establishment and management of the affiliate marketing strategy and partnerships, unlocking a new source of income.
For Portsmouth Historic Dockyard, Magic Little Giants set up and managed its affiliate marketing channel. On top of that, the agency has undertaken a pricing and revenue review, helping to reach new audiences and with a pricing strategy that puts value where its guests do. Attractions have already seen a significant increase in their multi-attraction tickets and this is all done on a pay-per-performance basis with no upfront fees or hidden charges.
Magic Little Giants will officially launch on November 1, with the agency located in Poole, Dorset.
Magic Little Giants is a full-service marketing agency, committed to providing a growth gateway for clients to achieve lasting business success.
For more information, please visit: www.magiclittlegiants.com