The Volaris group enters the marketing management software vertical

TORONTO, Sept. 20, 2022 (GLOBE NEWSWIRE) — Volaris Group Inc. (“Volaris”) has announced the acquisition Crossover beanie Media Services Inc. (“CrossCap”) and its subsidiaries. Based in San Francisco, CA, CrossCap is a leading provider of SaaS enterprise marketing workflow management software used by many top brands. This acquisition gives Volaris a foothold in the marketing management vertical.

“This is a great opportunity for Volaris and CrossCap to work together and deliver solutions for the martech industry. We are excited to explore how we can support innovation, talent, and product growth to help CrossCap in its journey to expand its reach with corporate marketing teams,” said Alice Luo, Chief Strategy Officer at Volaris. “It’s great to have CrossCap join the Volaris family and I look forward to working with their leadership team on their growth strategy.

CrossCap offers cost reduction and market share growth solutions, helping marketers budget, plan, communicate and allocate marketing resources for complex multichannel and omnichannel enterprise organizations. Its product offerings include Marketing Calendar, Budgeting, Distribution and Promotions Planner, enabling its clients to streamline overall marketing processes and gain market share. CrossCap has a strong presence in North America with multiple corporate brands and is positioned to expand its customer base by providing mission-critical solutions for marketing planning and execution.

“We are excited to join the Volaris family and look forward to accessing the resources and expertise to help bring CrossCap’s solutions to market and invest in our products. The best practices and relationships offered by Volaris can help us expand into different markets and advance our product offerings,” said Craig Bushert, CEO and Founder of CrossCap.

CrossCap will continue to operate autonomously under Craig Bushert as CEO while benefiting from resources available through Volaris.

About Volaris
Volaris acquires, strengthens and develops vertical market technology companies. As an operating group of Constellation Software Inc., Volaris is focused on making businesses stronger in the markets they compete in and enabling them to grow – whether that growth comes through organic measures such as new initiatives and product development, day-to-day operations or through complementary acquisitions. Learn more about www.volarisgroup.com.

For more information
Ryan Hill
Director of Corporate Communication at Groupe Volaris
[email protected]
+1 416-831-0305