The Channel Company Announces Acquisition of Technology Marketing Agency Lauchlan

Acquisition to expand global service delivery capabilities

Westborough, Mass.

–Direct News–

The Channel Company, a global provider of news, information, strategy, events and marketing services for the technology industry, announces the acquisition of Lauchlan, a US-based global marketing agency dedicated to the technology industry.

This strategic acquisition will continue to expand marketing agency services capabilities, expand creative and digital services globally, and accelerate time to market for clients.

Lauchlan’s marketing agency services include comprehensive marketing support, campaign creation, program execution, personalized lead management and in-depth reporting to maximize IT channel marketing investment, creating a complementary solution to continue to scale The Channel Company’s marketing service delivery capability worldwide.

“The acquisition of Lauchlan, in addition to the bChannels global services organization and Technology Group brands from Incisive Media earlier this year, is another step towards our vision to become the leading global provider of innovative marketing services for the “technology industry. We continue to invest in valuable areas that will expand and expand our capabilities to deliver better results for our customers wherever they are in the world,” said Blaine Raddon, CEO of The Channel Company.

The organizations share synergies with their go-to-market strategies, technology industry expertise and agency delivery models, as well as a common culture aimed at driving results for clients, strategic growth of the company and ongoing career development opportunities for employees.

The combined strengths of both organizations will provide immediate opportunities for revenue and customer expansion. Lauchlan customers will benefit from the extensive platform of additional marketing, events, communities, consulting and data services offered by The Channel Company, while The Channel Company customers will have access to a wider range marketing services to accelerate their business results and investments. come back. The collective delivery model will continue to expand globally to deliver solutions on The Channel Company’s platform in all major regions.

“Playing to our strengths with the most respected technology channel marketing and services provider in our industry represents tremendous opportunities for our customers, partners and technology employees. The agency’s deep and creative development and execution capabilities Lauchlan, combined with the depth and breadth of services available through The Channel Company, enables us to provide the industry with a truly unparalleled suite of solutions for direct marketers and channel partners globally,” said Kathleen Lauchlan, CEO of the Lauchlan agency.

Lauchlan’s M&A advisor was Supporting Strategies and legal advisor was Bernstein Shur. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal.

About The Channel Company

Based in Westborough, MA, The Channel Company has been serving the technology channel community for over 40 years. From CRN, the #1 source for technology news, insights and analysis for the IT channel, to cutting-edge events that connect customers to customers, to powerful research, consulting and engaging education for accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of results-driven services focused on meeting unique channel needs worldwide. The Channel Company is an investment fund holding company managed by EagleTree Capital, a New York-based private equity firm.

About EagleTree Capital

EagleTree Capital is a New York-based middle-market private equity firm that has completed over 35 private equity investments and over 75 follow-on transactions over the past 20 years. EagleTree invests primarily in North America in the following sectors: media and business services, consumer, water and specialty industries. For more information, visit or find EagleTree on LinkedIn.

About Lauchlan

Founded in 2009, Lauchlan is a full-service US agency dedicated to helping global technology marketers and their channel partners execute strategic, multi-touch, omnichannel marketing activities aimed at accelerating pipeline opportunities. Lauchlan’s services provide comprehensive technology-focused marketing support, campaign creation, turnkey program execution, lead generation campaigns, live and online events, go-to-market strategies digital and in-depth ROI reporting. The agency’s dedicated team of marketing professionals are solely focused on delivering optimal performance metrics while maximizing marketing development funds.

Contact details

The chain company

Business communication

+1 508-531-9172

[email protected]

Company Website

See the source version on

2022 News Direct Corp.