Sorrell’s S4 acquires Italian content marketing agency Miyagi

S4Capital announced that Miyagi, the leading creative content marketing agency – integrating strategy, creativity and production – is merging with Media.Monks to form S4Capital’s content practice in Italy. The merger adds to existing content, data and digital media capabilities in Italy, the fourth largest advertising market in Europe.

Miyagi was founded in 2013 by five partners Francesco Bragonzi, Francesco Menichini, Tommaso Marucchi, Felice Arborea and Giuseppe Azzone. Specializing in the strategy, design and production of end-to-end digital experience content, Miyagi now has 70 experts in Milan working for clients such as Campari Group, Danone, Luxottica, Red Bull and Xiaomi.

S4 CEO Sir Martin Sorrell said: “We are delighted to welcome Francesco, Tommaso, Felice, Giuseppe and Francesco to Media.Monks and S4Capital. We look forward to developing even stronger content, a practice in Italy to complement our Data & Digital Media practice and form a base for technology services, building on the impressive success that Miyagi has already had and expanding our base in Western continental Europe.

“Miyagi is significantly expanding our content practice in Italy, giving us more in-depth creative, production and social capabilities that we can immediately put to the service of our Italian clients. On top of that, Miyagi’s work and management team looks a lot like Media.Monks a few years ago, and we’ve been getting along since the first moment we met. With almost 100 monks in the Italian market and a clear focus on digital creative craftsmanship, I believe we will accomplish great things together, ”said Victor Knaap, CEO of Media.Monks EMEA and Executive Director of S4Capital.

Francesco Bragonzi, President and Co-Founder of Miyagi added, “On behalf of the Partners, we are delighted to join Media.Monks and look forward to taking their disruptive model to the next level here in Italy. Being part of a company that shares the same vision that we have been following from the start was a unique and unmissable opportunity for us and we look forward to starting this amazing new adventure and sharing this new path with our clients. We also can’t forget who made it possible and we really want to share the excitement of this moment with our employees who made it possible and who will be the first on this new race.