SEMrush Holdings digital marketing management platform sets terms for $ 252 million IPO

SEMrush Holdings, which provides a SaaS platform for managing digital marketing, announced the terms of its IPO on Tuesday.

The Boston, MA-based company plans to raise $ 252 million by offering 16.8 million shares (11% insider) at a price range of $ 14 to $ 16. In the middle of the proposed range, SEMrush Holdings would have a fully diluted market value of $ 2.2 billion.

SEMrush states that it is a leading online visibility management software platform as a service, enabling businesses to identify and reach the right audience for their content, in the right context and through the right channels.

SEMrush Holdings was founded in 2008 and reported $ 125 million in revenue for the 12 months ended December 31, 2020. It expects to be listed on the NYSE under the symbol SEMR. Goldman Sachs, JP Morgan, Jefferies and KeyBanc Capital Markets are the associated bookkeepers in the transaction. Its price is expected during the week of March 22, 2021.

The article Digital marketing management platform SEMrush Holdings sets terms for $ 252 million IPO originally appeared on the renaissancecapital.com website of IPO investment manager Renaissance Capital.

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