Scotland’s leading virtual marketing agency has announced that 2021 has been its most successful year to date thanks to 80% revenue growth.
With most new work coming from referrals and recommendations from existing clientele, Aberdeen-based Prospect 13 supports a scalable range of businesses in oil and gas, education, technology, IT, professional services, automotive, finance and commercial real estate.
There was also physical growth last year when the company moved to larger premises at Aberdeen Energy Park in Bridge of Don to accommodate a growing team which currently numbers eight people and includes a placement of students in collaboration with RGU.
The upward trajectory has already continued in 2022 and the agency has announced the creation of three new partnerships to facilitate further growth. The team is now working with a second graphic design specialist and a PR consultant to augment design and communication work and through a positive client relationship with global business growth specialists, 4C Global (4C) , customers of both companies benefit from an alliance focused on providing specialized and aligned business development, merchandising and marketing support. As such, Prospect 13’s long-term strategic approach to marketing will be complemented by 4C’s sales enablement and leadership expertise.
Prospect 13 was created by MD Cerri McDonald in 2018 and helps other businesses better manage marketing and communications activities, as well as increase their visibility through effective stakeholder engagement using a suite scalable services. Through its innovative tiered subscription services, the company is active across the UK and also supports customers operating in the Netherlands, Norway, Kazakhstan, Malaysia and Australia.
Commenting on the news, Cerri McDonald said: “I am delighted to report positive growth figures which highlight exceptional expansion as we double our footprint and continue to improve our internal capabilities.
“The success of Prospect 13 to date is based on providing the highest levels of marketing support and customer satisfaction. This is underscored by the fact that nearly a third of our clients have been with us from the start, expanding the way they engage with our services over time. We are grateful, not only for the trust that our customers around the world have placed in us to provide targeted marketing services, but also for their positive feedback and referrals which contribute significantly to our continued prosperity.
“It is a very exciting time for us. Our strategy of diversifying into new sectors has successfully contributed to the growth of the company, particularly in the development of the digital marketing aspect of our business. This, in particular, has flourished over the past 12 months as businesses seek to increase their social media presence and rely more on digital marketing as a tool for success.
4C Global Managing Director Finlay Johnston added, “After discussions with several marketing agencies, 4C Global has chosen to align with Prospect 13. Companies want to keep G&A costs to a minimum wherever possible, so management teams quickly adopted the outsourced virtual model that we both offer. We give them the comfort of having experienced and trusted professionals by their side to support their business growth while providing direct advice where and when it is needed most. Both teams have a real desire to generate growth.
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