When you stop to think about it, it’s amazing how much marketing has evolved in 10 to 15 years. Historically, “ads” were printed, broadcast, broadcast or sent, and marketers hoped that something would stick. Sure, there’s research out there that indicates how to effectively reach a specific demographic (eg, on which channels to advertise and when), but there’s no guessing these days. Ads can now be hyper-targeted to your prospects with far greater efficiency than in the past, thanks to search engines, social media, and the public’s willingness to disclose full personal information.
However, this creates additional problems for organizations that are not marketing innovative and rely on others to handle lead generation for them. Many organizations promise the moon and demand exorbitant marketing fees, with clients receiving little or nothing in return. These consumers are often stuck in long-term contracts, which means they keep paying month after month (or year after year) with unsatisfactory results.
This is how experts determined that a guaranteed approach to keeping customers happy and developing new business was to offer a service in which customers only pay for the leads generated. This is called “pay for performance (P4P)” marketing, which guarantees results. If the agency does not keep its promises, the client will not pay. This is an incentive for agencies to deliver results for their clients.
There’s no reason you shouldn’t anticipate the same when looking for a new agency. Make performance a condition of the agreement. If the organizations on your shortlist cannot do so, you should reconsider employing them. An agency that refuses to offer P4P probably lacks confidence in its talents and generates very little new business.
Keep in mind that there are various limitations depending on what your agency will handle. If you intend to hire a full-service marketing agency to handle all of your marketing (logo design, ad writing and shooting, print ads, etc.), these fees will be separate. However, for the purposes of this article, we’ll assume you’re looking for a different company that specializes solely in eCommerce lead generation/sales and delivers success. That’s where Epic Media comes in, London’s fastest growing digital marketing agency with a pay-for-success guarantee.
Epic Media works on a pay-for-success basis. This means clients only pay based on the revenue the agency helps them generate through direct advertising on platforms like Facebook, Instagram, Tiktok, and Amazon PPC. They started working with physical stores in 2019, and they were selling 1,000 deposits and not seeing the growth they wanted. Then the worst thing happened: the pandemic, which took away about 85% of their customers’ bookings overnight. When e-commerce boomed during the pandemic, the founders of Epic Media strategically pivoted to this industry and struck gold. Since 2021, they have seen over 270% growth in revenue and have expanded their customer base from purely brick-and-mortar stores to e-commerce with great success. They have served over 300 customers and have grown from a 2 man team in 2021 to a 13 man team in 2022.
One of the clients that has benefited greatly from Epic Media’s ads is TransferMyBills, for which they have run Google PPC and Facebook Ads campaigns since 2020. Through effective digital marketing strategies, they have helped generate almost 3000 TransferMyBills customers with huge markup. Epic Media has also had a significant impact on various businesses.
If you’re looking for a lead-generating company, consider choosing one that offers pay-for-success, where it’s a win-win situation for both the agency and the client. Many businesses are finding it increasingly difficult to attract qualified customers. Some companies may spend thousands of dollars on marketing only to find they are losing money in the long run. Even though companies are gaining traction with their ads, it’s difficult to ensure that campaigns are reaching potential customers. The most important benefit of working with Epic Media is to simplify business marketing. When you engage with their agency, you reduce the financial risk of traditional marketing while estimating how much revenue you can expect. Plus, you get what you pay for because you only pay when results are delivered. This guarantee is a proven strategy for generating income while minimizing financial risk.
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