Porsche Cars Canada Appoints New Heads of Marketing, Sales and

Toronto, ON, Oct. 21, 2022 (GLOBE NEWSWIRE) — Porsche Cars Canada, Ltd. (PCL) is pleased to welcome Kitty Luu as its new Director, Marketing, effective October 24, 2022. Luu will join PCL from Canada Infrastructure Bank where she served as Senior Director of Corporate Communications since 2019. Previously, she accumulated extensive experience with various car manufacturers in advertising positions, including several years as Director of Marketing Communications for another brand in the luxury sector. Fluent in French and Cantonese, Luu holds a Bachelor of Commerce degree with a major in Marketing from Concordia. She will take the reins from incumbent Colas Henckes, who has become head of marketing at Porsche Central and Eastern Europe (PCEE) after four successful years with the marque in Canada.

The brand is also announcing that Roxanne Silveira has been appointed to the position of Director of Sales effective October 1, 2022. Having joined PCL’s sales department in 2013, Silveira has proven to be a key member of the team, contributing to the business growth nearly two -fold. His 15-year experience at Porsche includes another subsidiary spanning multiple markets spanning the Middle East, India and Africa. She holds a Masters in International Business from the University of Wollongong. Silveira succeeds Thomas Illner who returned to Germany after spending 12 successful years in various management roles at the sports car brand’s Canadian subsidiary.

In addition, Patrick Saint-Pierre now occupies the newly created position of Director of Public Relations. Saint-Pierre joined PCL in 2011 as Manager, Public Relations. Previously, he spent 14 years at Volkswagen in various areas of the business, including public relations. Raised in Montreal and fluent in French, he is a graduate of the Automotive Business School of Canada and holds a bachelor’s degree from Northwood University in Michigan.

“These leadership appointments reflect the diverse, dynamic and talented brand team here,” said John Cappella, President and CEO, Porsche Automobiles Canada, Ltd. “I am delighted to welcome these three individuals to their roles in key areas of our business which will continue to foster a successful brand presence across the country for years to come.

About Porsche Autos Canada, Ltd.

Established in 2008, Porsche Cars Canada, Ltd. (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster and 718 Cayman, Taycan, Panamera, as well as Cayenne and Macan. Based in Toronto, Ontario since 2017, PCL employs a team of over 60 people in sales, aftersales, finance, marketing, retail development and public relations. In turn, they strive to provide Porsche customers with a first-class experience, in line with the brand’s 70-year history of leadership in improving vehicle performance, safety and efficiency. In 2019, a parts distribution center opened in Mississauga to serve the nationwide network of 21 Porsche Centers. PCL is the dedicated subsidiary of Porsche AG, headquartered in Stuttgart, Germany. In 2021, Porsche delivered 9,141 units in Canada, marking its best sales year yet.

At the heart of this success is Porsche’s proud racing heritage which boasts over 30,000 motorsport victories to date.

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  • Kitty Luu

  • Roxanne Silveira