Oddin.gg to acquire sports betting marketing agency Thousand Lives and rebrand it Jotun.gg

B2B sports betting solution provider Oddin.gg acquires a marketing agency thousand livesthe company announced on Wednesday. Oddin.gg will absorb the esports division of Thousand Lives and rebrand the new internal branch as Jotun.gg.

The purchase marks another step towards Oddin.gg providing the full range of esports services, the company said.. The company already offers a range of offerings, including esports odds feeds, risk management and iFrame solutions. These services feed Bet, Yolo Group, EEG, Aspire globally, Altenar, SoftSwissand other sports betting and platform providers.

“For those familiar with Norse mythology, Jotun is not an unknown name. A ‘Jotun’ was part of the giant race, which certainly reflects the direction we want to take with the new society: a gigantic 360° approach that will touch all areas of our customers’ esports needs, necessities, demands and wishessaid Vlastimil Venclik, co-founder and CEO of Oddin.gg.

“Thousand Lives and Oddin.gg have already had several overlapping clients in adjacent esports industries, so a solid foundation for the new venture is already in place,” the parties said. The collaboration, which will bring “an unparalleled variety of esports services” under one roof, is intended to maximize value and results for Oddin.gg’s partners and customers.

The new company will focus on 360° services for Oddin.gg customers, the company said. These will cover media buying, native integration on top esports websites, influencer campaigns, branded tournaments, and more.

“I am more than happy to work on marketing activities for Oddin.gg customers”, commented Nazar Honcharuk, CEO of Thousand Lives. “Their odds solutions are already the best and most numerous on the market, so the integration of our advertising opportunities will certainly ensure substantial commercial success for us and our partners.

The new announcement represents another move by Oddin.gg to strengthen its position in the sports betting space.. These intentions have also led the company to sign new partnerships lately and expand into new regions, increasing its global footprint.

Earlier this month, the live odds provider announced that it is now operating in the United States. following the successful filing of his gaming license application with the New Jersey Gaming Enforcement Division. New Jersey is the first state in the country to allow legal esports betting.

First activation is through a partnership with online esports and gambling company Esports Entertainment Group. Oddin.gg is ready to provide a feed of esports odds to Life.ggEEG’s betting platform, which offers real money sports betting on games such as Call of Duty, Overwatch, CS:GO, League of Legends and DOTA 2.