Marketing agency Voiceboxx looks to the future with expansion and rebranding

Birmingham marketing agency Voiceboxx has outlined expansion plans which will see it add many businesses to its portfolio this year and double its team.

The Jewelery Quarter-based company has also undergone a name change and is now known as VBX Group, which has become the umbrella brand for several new divisions which currently include VBX Agency, VBX Events, VBX Contracts and NewCom.

VBX Agency is led by new Managing Director Emma Davies and will provide marketing services to public and private sector B2B clients across the UK.

She joined the company in 2012 as a digital specialist, becoming the agency’s digital director in 2016 and director of strategy in 2018.

VBX Events, led by Ian Brown, will provide domestic and international event services such as venue sourcing, event management, production and content.

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VBX Contracts, managed by Scott Bayliss, is a new commercial venture supplying interior drywall and office fittings across the Midlands, with a view to expanding the service to the domestic market later this year.

Former Voiceboxx chief executive James Hobday is now chief executive of the VBX Group and will oversee each business as well as the management of NewCom – the group’s new research service which provides data-driven insight into consumer habits.

Along with the expansion, the company said it expects to create up to 26 new jobs in the West Midlands over the next 12 months and is currently looking for additional investment opportunities to add to its portfolio.

Each business will remain based at the group’s current headquarters, but the company plans to move its operations to a new home in the future.

Mr. Hobday said: “This expansion represents a momentous new era for the VBX Group. Since our launch as Voiceboxx in 2011, we have weathered various economic storms including the fallout from the last recession and of course the pandemic.

“However, we have continued to grow at a strong pace and are delighted to be able to start expanding into new markets.

“By diversifying our business across multiple sectors, we aim to future-proof VBX Group and our services for many years to come. It is such an exciting time to be based in the West Midlands.

“It was always a center of manufacturing and industrial innovation, but in recent years we have seen the Midlands become a hub for green energy and technologies like robotics and automation.

“With our new group of companies, we hope to be in a better position to support these industries as they meet today’s complex challenges.”

West Midlands business news review of 2021