Marketing agency secures six-figure investment | North East Deals

lr: David Thomas with Kieron Goldsborough and Ben Quigley

A new Newcastle-based marketing agency, which has been created as a result of the merger of two companies, is aiming to establish its brand nationally following a six-figure investment from North East Growth Capital Fund Loan Fund backed by the European Regional Development Fund.

Different Narrative, together with fund managers NEL, has secured an investment of £250,000 through the Coronavirus Business Interruption Loan Scheme, which will be used to improve the range of marketing services it provides and to bring in d other qualified people in different disciplines to implement them.

The company was born from the merger of communications agencies Different and Narrative Integrated Communications, and is establishing a growing client base across London.

At least four new recruits are expected to join the 30-person team in the coming months.

Different Narrative’s management team was advised by accountants RSM Newcastle and UNW, and law firms Womble Bond Dickinson and Jacksons Law Firm during the investment process.

Ben Quigley, President of Different Narrative, said: “Both companies offered a range of complementary skills, experience and expertise, had strong reputations in their respective markets and had the same ambition to continue to grow, so their coming together made sense in every way.

“We are well ahead of where we expected us to be at this stage, we are ambitious enough to want to be at the top of our industry and we see a lot of opportunities in the UK that will help us achieve those ambitions. of growth.”

He added: “We already work with clients across the UK, many of them in London, and what has been clearly proven over the last 18 months is that we can meet their marketing and media needs. diverse and complex from a northeast base.”

Kieron Goldsborough, Managing Director of Different Narrative, added: “The North East’s digital sector has attracted a lot of investment over the past 18 months and we are seeing a range of tech companies start to grow in impressive fashion.

“Our team is able to seamlessly fill in any gaps where clients do not yet have or have lost specific resources, which then allows them to pursue their core goal of realizing business potential.”

David Thomas, Chief Investment Officer at NEL Fund Managers, said: “Both Narrative and Different have performed extremely well for many years, and their joint venture has enormous potential to become nationally recognized leaders in their fields.

“Supporting the North East’s growing knowledge-based economy is a particularly exciting part of their joint offering and can help even more tech companies across the region establish themselves as industry leaders.”