Marketing agency merges four brands and invests in new offices

Leeds-based marketing agency Halston Marketing is reinventing itself with a comprehensive brand refresh that will include the collision of four different brands under one umbrella.

Halston Group will include RegTech Talks, Sustainability Partnerships, Mercury and Halston B2B.

This group of companies will aim to effect change in highly technical industries.

Halston B2B will be the marketing agency at the heart of the Halston Group. It will be surrounded by the RegTech Talks regulatory compliance initiative and co-owned brand sustainability partnerships that are accelerating the sustainability agenda in the NHS.

To add to this, Halston Group will introduce a brand new brand, Mercury, which aspires to create disruptive, forward-thinking events.

Georgia Halston, Group CEO, said: “We are truly delighted to bring all of our brands together under the Halston Group umbrella, with our recent growth and acquisitions, and with the complementary nature and overlap of all services, this made sense. switch to group structure.

“We couldn’t have come this far without the support of our amazing customers, both domestically and internationally, and we look forward to growing alongside them with Halston Group.”

The company works with a range of clients, including glass manufacturer Allied Glass, Ed-Tech Every and global logistics leader Aramex.

Halston Group has set ambitious targets for growth in 2022 and completed two customer acquisitions in the first quarter.

To reflect the growth of the brand, the group has invested in new office space and hired two additional team members to meet growing demand.

Ella Keeler will join the content and social team to help serve a range of clients with technical content creation and social media management. Amy Mosley is the newest addition to the Account Management team and will manage two of Halston B2B’s newest clients.

Keeler said: “Coming from a fashion background, my start at Halston Marketing opened my eyes to the amazing world of marketing.

“In my role, I’m generally responsible for social media and content, but I’ve also learned a lot in other aspects, in a short time.

“I look forward to growing in my marketing career while being part of the exciting journey that Halston Marketing is on.”