Marketing agency 256 tackles growing content chaos with SiteSeeer

SiteSeeer analyzes hundreds of data points to quickly show what works and what doesn’t


Karen Hesse, CEO of Siteseer

Irish digital agency 256 has developed new proprietary technology to help brands sort through the content chaos on their websites.

SiteSeeer replaces several expensive subscription tools and reduces the need for an in-house team of tech-savvy content strategists and analysts.

With SiteSeeer, businesses regain control of their “content chaos” and can plan future content strategies to attract and retain customers.

A content audit is the foundation of content strategy and digital transformation. It shows how well a brand’s content efforts meet the needs of its customers, and it provides a roadmap of where to invest resources to get the best results. SiteSeeer analyzes hundreds of data points to quickly show what works and what doesn’t.

“Content is the fuel for engagement, but over 90% of content doesn’t drive any traffic,” said Karen Hesse, CEO and Founder of 256. “Billions of dollars in marketing budgets are literally wasted on useless content. that no one wants.”

“It’s time to slow down and focus on quality over quantity and the starting point is auditing your content inventory. SiteSeeer lays the foundation on which businesses can build their content success,” said Mark Scully, Head of Digital, Innovation and Strategy at 256.

“We would like to acknowledge the excellent support we received from Enterprise Ireland in the development of SiteSeeer, as well as the brilliant team at 256 and our customers who inspired us with this investment,” continued Hesse. “There is a significant lack of expertise in this area and we believe the opportunity to support enterprise marketing teams in tackling content chaos and improving ROI is very exciting.”

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