Paul Sullivan, Managing Director, is proud of his team’s success at the CV MarTech Awards 2022 and looks forward to helping more SaaS companies win
LONDON, ENGLAND, UK, April 15, 2022 /EINPresswire.com/ — Paul Sullivan, Founder and CEO of London-based SaaS Marketing Agency Digital BIAS praised his team for contributing to the fantastic work and results the agency achieves for its global clientele.
Winners of Best SaaS Marketing Agency – UK, at this year’s Corporate Vision MarTech Awards, this nimble little agency seems to be getting stronger every year.
A leading HubSpot partner agency, their small team has achieved great results winning nine awards over the past five years and yet they have two more on the way, two more awards for their work in SaaS and technology.
The leadership team includes Paul himself, who prides himself on being the engine behind the initial growth of BIAS, Fawn Hudgens the head storyteller who is an expert in all things retail and fintech and Carlos Fitzpatrick Head of Media who has extensive media buying experience from his WPP agency days.
When you meet Fawn, you can’t help but be drawn to her gentle, easy-going nature, her deep understanding of what technology companies need to not only tell their brand story, but to communicate their value through writing. Former global vice president of content for leading fintech brand Money2020 and former head of content for the World Retail Congress, you could be forgiven for thinking that Fawn is merely an event marketer, but talking to him you start to understand a whole lot more. .
Fawn majored in international relations and slightly regrets not following her heart into politics, but feels that the work she does at BIAS gives her a rewarding mixed bag of deliverables on a daily basis.
Carlos is a mature member of the team, very knowledgeable about media buying and has developed an AI-backed algorithm that helps this small agency deliver big results in paid media across the full range of digital channels . Pragmatic, friendly and like the rest of the team, a new parent. His passion is to not only achieve great results but also to reduce costs for companies allowing them to make better use of their budget. He said: “The algorithm allows us to be technology-based and not people-based like big ad agencies, it also means we can pass those savings on to the client and cap fees beyond spend. £100,000 a month.”
It is this focus on agile yet highly responsive entrepreneurship that aligns the team with its values and business practices.
And to talk more about the use of AI in this business, let’s go back to Paul who is in the early stages of developing a competitive intelligence platform called Leevr. Leevr by Paul’s explanation enables competitive intelligence in sales and marketing by using AI to accelerate the decision-making process and accelerating the use of data to gain market share.
The idea behind the platform was to solve the integration of the agency and accelerate the return on investment of its clientele. However, once the team started mapping out the process, they realized there was a bigger market opportunity and are now in the early stages of fundraising to grow the project.
Paul said: “We’re way ahead of the game, but we’re constantly pulling the right levers to move the dial and we’ve just been accepted into NVIDIA’s launch program which will provide the code and AI models we need. to succeed.”
It’s not hard to see why this small team is delivering incredible results and reaping the rewards. To know more about digital BIAS for your saas team go to www.biasdigital.com and if you want to know more about their competitive intelligence platform visit www.leevr.co.