Insignia Capital Group announces strategic investment in digital marketing agency New Engen

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2021-12-08

SEATTLE, December 8, 2021 / PRNewswire / – Insignia Capital Group today announced that it has completed an equity investment in New Engen, Inc. to accelerate the Seattlethe next step in the growth of the digital marketing agency and to expand its service offerings. The partnership will accelerate New Engen’s impressive organic growth trajectory through strategic investments to enable the agency’s vision to become a global leader in responsible digital marketing services, while continuing to improve its current service portfolio and full.

“We are extremely happy to partner with the New Engen team,” said Tony broglio, partner at Insignia Capital. “New Engen’s top talent has an exceptional track record of delivering exceptional customer and employee satisfaction, which drives responsible growth for their clients. New Engen’s ability to harness and combine data with creative ideas is unique and recognized by its diverse client list. Fortune 500 companies and emerging digital brands. We look forward to supporting their continued growth and expanding their capabilities. “

“Insignia brings extensive industry expertise and experience in scaling up professional service companies,” said Justin hayashi, CEO of New Engen, Inc. “In the months and years to come, we plan to partner with Insignia on acquisitions that will expand our capabilities and allow us to deliver even more value to our existing customers. Insignia also understands that New Engen is the product of the exceptional people who work here and the corporate culture we have built. They fully support our mission to make New Engen a transformative and rewarding experience for all employees. “

Insignia Capital to Join New Engen Board of Directors in Agreement with New Engen Chairman Jon white. New CEO of Engen Justin hayashi and August Capital will also remain members of the board of directors. New Engen will continue to manage its day-to-day operations independently and there are no plans to change the staff, organizational structure or brand of the agency.

Stephens Inc. served as exclusive financial advisor and Cooley LLP served as legal advisor to New Engen, Inc. Kirkland & Ellis LLP provided legal advice to Insignia.

About New Engen
Born digitally, people-driven, data-driven and strategically creative, New Engen is a growth-obsessed, integrated marketing agency with deep expertise and shaping the industry in media, creative, market research and analysis. New Engen partners with the world’s most innovative brands to accelerate the execution of winning ideas in a rapidly changing marketplace for breakthrough results. For more information, please visit https://www.newengen.com/.

About the Insignia Capital Group
Insignia Capital Group is a San Francisco Bay Area Private equity firm focused on mid-market companies. Insignia partners with business founders and leadership teams to help drive growth and achieve real business potential. Company executives have extensive experience building businesses across a variety of industries including consumer, business services and healthcare. For more information, please visit www.insigniacap.com.

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SOURCE Insignia Capital Group