CHICAGO, November 8, 2022 /PRNewswire/ — The Mx Group, the second-largest independent B2B agency in the United States and B2B Marketing’s 2022 B2B Agency of the Year, welcomes leading content marketing agency Imagination to its fold. The inclusion of Imagination provides the agency with additional scale across the United States and expands its content marketing capabilities – enhancing brand campaigns and thought leadership content, enhancing digital journeys and SEO programs – to create a richer customer experience for the brands represented by The Mx Group.
With Imagination, The Mx Group has more than 160 employees in the United States and expands its experience in the B2B sector, now including automotive, financial services, food, health care, legal services, petroleum and gas, industry, packaging, trade associations, technology and SaaS. The client list reaches 47 brands and includes new companies such as Project Management Institute, American Optometric Association, Discover, Charles Schwab and First Citizens Bank.
“It is the success of our partnership thus far that has seen us officially join The Mx Group and Imagination in a larger integrated agency. The combination of our companies increases the prospects we have at the table and creates an agency bigger and stronger that can make an even bigger impact for clients looking to expand into the United States,” said Tony RileyChairman and CEO of The Mx Group.
The Imagination team specializes in storytelling content that connects brands with their audiences to deepen relationships and encourage more informed decisions. The agency has been recognized as one of the most creative content marketing agencies in the world and named Content Marketing Agency of the Year by the Content Marketing Institute. In consultation with Northwestern University IMC Spiegel Digital and Database Research Center, Imagination is also responsible for developing the Thought Leadership Index™ – a proprietary methodology and benchmark for calculating thought leadership drivers and an organization’s thought leadership position relative to its competitors.
The collective expertise of the teams enables the agency to meet the growing demand of the modern buyer for self-service assessment and digital interactions throughout the B2B buyer journey. According to Gartner B2B buyer journey reportthe average number of touchpoints for B2B buyers increased from 17 to 27, reflecting the need for strategic B2B content across multiple channels.
The Imagination team will form the new content marketing practice at The Mx Group, led by James Meyer, founder and CEO of Imagination, and author of “Becoming Essential”, a book for association leaders. Meyers joins the management team of The Mx Group, reporting to Riley.
“Our partnership with The Mx Group has already benefited their clients as well as ours,” Meyers said. “With the uncertainty of the economy in 2023, marketers will focus on activities that increase their brand relevance and quality of customer experience to impact revenue and sales. Together, we We’re well positioned to deliver meaningful end-to-end experiences, including journalistic content throughout the buyer’s journey to generate the demand they need to move markets.”
The Mx group was advised by Levenfeld Pearlstein and MillerCooper on the transaction, which was privately financed by The Mx Group.
About Mx Group
The Mx Group is the second-largest independent, integrated B2B marketing agency in the United States, with a mission to impact the market for businesses that impact the world. For over 30 years, we’ve been creating meaningful end-to-end shopping experiences for B2B brands. Our customers are leaders and innovators in the automotive, financial services, food, healthcare, legal, oil and gas, industrial, packaging, professional, technology and SaaS associations that rely on our expertise to influence and grow their businesses. Our relationships with our clients and collaborators are the reason why B2B Marketing recognized us as agency of the year. Our head office is at Chicago, but our reach is global. Whether a client is an established B2B brand or a start-up, we have the people and perspective to be a strong partner that makes a difference.
SOURCE The Mx Group