HubSpt GROW Europe June 8, 2021 Milestone for Leaders in Marketing, Sales and Customer Service

With a full day of inspirational speeches and focused expert sessions from aligned world-renowned leaders, HubSpot’s GROW Europe event is poised to be a digital experience that marketing, sales and customer service professionals won’t want to miss.

On June 8, attendees will be able to connect with thousands of European professionals and participate in hands-on lessons covering some of today’s hottest topics, from harnessing the power of podcasts to maximizing the potential of customer-based marketing. accounts.

Attendees will have the opportunity to hear from Scott Galloway, who, as a professor of marketing at the NYU Stern School of Business, best-selling author and co-host of the popular Pivot podcast, will provide a global perspective on how to achieve growth these days. ; Johnny Boufarhat, founder and CEO of Hopin, the online events platform that just won the title of fastest growing European startup of all time and Céline Daley, head of revenue at DeepL are also among the many others. key players.

“We expect attendees to walk away with a deep understanding of the strategies and best practices they need to shape the months ahead,” said Ben Harmanus, HubSpot Brand Manager for EMEA.

“Many will be impressed with the strategies that can be implemented the next day. It’s not just about growth forced by big budgets, but being smarter with data and delivering a better customer experience than the competition. If you only get one great idea from an event that will forever change the way you do business, isn’t it worth the investment? GROWTH Europe will provide dozens of these “Aha!” ” moments.”

For aspiring “experience disruptors” looking to equip themselves with the tools they need to further develop and fuel their business, the timing of the event couldn’t be more right.

In a changing world, it has never been more important to approach growth in a human and empathetic way, says Harmanus, and every aspect of the day has been designed to reflect the core philosophy of Hubspot.

“The old way of thinking has had its day,” he explains. “Customer service is not a necessary evil.

“In fact, customers are part of the flywheel replacing the traditional sales funnel. Growing better is remembering that you are helping unique people, not great people. It’s putting long-term relationships ahead of those short-term gains. It’s about making the right decisions, even when they aren’t the easiest.

“To grow better is to succeed with a soul. Today, the best companies “really solve for the customer” and put their customers first. They grow up on the trust and loyalty of their customers, realizing that when their customers are successful, so are they.

The uncertainty that has enveloped communities and economies everywhere as a result of the pandemic means that, in this new environment, growth can be a difficult subject to broach.

Few companies are experiencing accelerated growth due to dramatic changes in consumer behavior and many still face significant challenges. Thus, industry leaders are at a crossroads.

“Over the past few months,” says Harmanus, “for many it was about survival, not growth. In 2021, GROW becomes particularly relevant for almost all customer-facing teams, as companies have started to see the light at the end of the tunnel and therefore need to think about how to get back on the path to growth after the challenges of l past year. .

“We talk a lot about digital transformation, but first we need to transform our mindset. And by attending GROW, leaders can be among the trailblazers leading the way.

Management today caught up with some of the speakers before GROW to find out why they are taking the stage, why you need to attend and what you can expect …

Johnny Boufarhat, Founder and CEO of Hopin, the online events platform that just won the title of fastest growing European startup of all time, is eager to open the show and share its top tips for success: “Focus on providing the best possible product to your customer and never stop looking for reviews and opportunities to make their experience even better.

Current and future business leaders won’t want to miss GROW, says Céline Daley, Revenue Manager at DeepL: “Participants can expect a new way of approaching growth, where full funnel ownership and collaboration cross-functional are at the heart of success. . “

“I will share information on the LinkedIn platform, such as hiring, content and engagement trends, as well as recommendations to help marketers reach their communities of employees, customers and partners to help them navigate their return to growth, ”said Nicolas Cappiello Senior Director EMEA, LinkedIn Marketing Solutions.

While participants with a premium all-access pass will be able to interview Will Barron, host of The Salesman Podcast, the world’s most downloaded B2B sales podcast. “I’m going to share how I went from someone with zero podcast downloads and no branding value, to over 700,000 monthly podcast downloads. I wish people would remember that if an average guy like me can have any extraordinary marketing results – so can you. “

Debbie Forster MBE, CEO of Tech Talent Charter, says GROW is a great platform “because it’s important to get out of our typical bubbles and silos to learn … it’s a crucial time to plan for growth, to move from the recovery of the crisis to innovative growth ”.

register here to reserve your spot at HubSpot’s GROW Europe event.