Animoca brandsthe Hong Kong-based company that advances digital property rights for games and the metaverse, announced on Tuesday that it will acquire the Australian digital marketing agency Be media to focus on key opportunities in Australia centered around blockchain development.
Following the acquisition, in its new capacity as Animoca Brands, Be Media will lead partnerships with major Australian brands as its parent company pursues goals of advancing the emergence of the open metaverse and providing digital property rights. to online users via blockchain and non-fungible tokens (NFTs), Animoca Brands said in a statement.
In line with its expanded reach after the acquisition, he said Be Media has begun an aggressive hiring process in the areas of blockchain development and project management to support the expanding pipeline of opportunities that the company will manage.
According to the statement, Australian entrepreneur Jordan Fogarty, founder and chief executive of Be Media, will retain a significant minority stake and continue in his role as chief executive of the acquired entity, responsible for all business operations.
Fogarty, an early investor and supporter of Animoca Brands, previously served on the board of OliveX Holdings Limited, the fitness metaverse company started and created by Animoca Brands.
“The acquisition of Be Media will allow Animoca Brands to expand its core capabilities to support the Australian market and beyond. There are huge opportunities in Australia and Be Media will enhance our ability to work with companies that want to participate in the exciting opportunities presented by the emerging open metaverse,” said Yat Siu, Co-Founder and Executive Chairman of Animoca Brands.
Be Media was founded in 2013 and has established itself as a leading player in the Web 2.0 space focusing on digital strategy, search and social advertising. The company has offices in Perth, Sydney and Melbourne, and top-tier customers including Audi, Harley Davidson and Finbar.
“I couldn’t be more excited to join Yat and Animoca Brands, the dominant Web3 leader with a bold vision to help build a truly open and decentralized metaverse. I am honored to have the opportunity to support cherished Australian brands who want to explore the opportunities in this space and introduce their customers to the metaverse, NFTs and the power of digital property rights,” said Fogarty.
“When I launched Be Media in 2013, I did so based on the power of digital to create massive and scalable impact. The ways we create that impact have evolved and been refined over the past eight years, and now, as part of the Animoca Brands family, we will be able to make that impact global and lasting,” he added.
Animoca Brands is a company involved in digital entertainment, blockchain and gamification that strives to advance digital property rights. It develops and publishes a wide portfolio of products, including the REVV token and the SAND token; original games such as The Sandbox, Crazy Kings and Crazy Defense Heroes; and products using popular intellectual properties, including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™ and Formula E.
The company has several subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, Grease Monkey Games, and Eden Games. He has a growing portfolio of over 170 investments in NFT-related companies and decentralized projects that help build the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas and more.
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