Two of the fastest growing agencies in the industry combine to create a global powerhouse in experience, technology, creative and media
CHICAGO–(BUSINESS WIRE)–#agency–3Q Digital, the disruptive growth marketing agency for brands including Pandora, Skechers, Titleist and Uniqlo, has entered into a definitive agreement to combine with global digital agency DEPT®. 3Q Digital’s team of 500 US-based experts will join the agency to deliver best-in-class data and engineering, creative automation and personalization globally.
Together, DEPT® and 3Q Digital will have 3,000 specialists who will support more than 65 languages and campaign experiences in more than 180 markets and manage more than $3 billion in digital media spend, positioning it as the one of the world’s leading independent agencies. To provide customers with a global technology stack, 3Q Digital’s proprietary solutions, including Qontrol, will be integrated with Ada by DEPT®’s proprietary martech platform after closing of the transaction.
Rob Murray, CEO of 3Q Digital, said, “DEPT® is building a fully integrated delivery model with simple structures, speed, clarity and personal touch. Joining forces will expand our ability to impact the entire customer journey with the support of DEPT® experience, commerce, technology and creative services. Their commitment as a climate-neutral, Certified B Corporation, support for a hybrid working model, and pioneering spirit will create a new kind of agency that is truly big enough to cope and small enough to care.
Upon closing of the transaction, 3Q Digital will be known as 3Q/DEPT™. With the proposed combination, 3Q Digital shareholders will receive shares of DEPT®. Penny Pritzker, President of PSP Partners and former US Secretary of Commerce, said, “This is a time of strong growth for the digital industry, as it has been since we acquired 3Q Digital. These two powerhouses, each led by world-class teams, have all the ingredients for a winning long-term strategy as a combined company. Pritzker will join DEPT®’s supervisory board upon closing of the transaction. PSP Partners, along with Erie Street, first invested in 3Q Digital in 2019.
Founded in Amsterdam in 2015, DEPT® has over 2,500 people across five continents, working with brands including Google, Philips, eBay, Patagonia, ASOS, Diageo and many more. Its long-term growth strategy has been supported by global investment firm Carlyle (NASDAQ: CG) since 2020. In addition to 3Q Digital, six other agencies have joined the company over the past year. Earlier this month, DEPT® announced the rebranding of its American agencies and welcomed the former CEO of Dentsu Aegis Network, Jerry Buhlman, as non-executive chairman. With over $500 million in net sales expected in 2022, DEPT® has established a significant operational footprint in Europe, North America and South America, and is rapidly expanding its presence in the APAC region.
“3Q Digital has become one of the fastest growing agencies in the world by delivering ROI and transparency,” said Dimi Albers, CEO of DEPT®. “Together, we will be able to deliver speed and scale to our customers, powered by the best talent, data and technology. For us, this will be a big step forward in the US as it will double our size and ability to combining marketing and technology into integrated teams for clients, which has been the secret to our leading growth in Europe.
The proposed transaction is expected to close in the second quarter of 2022 and is subject to satisfaction of customary closing conditions (including antitrust regulatory clearance). Global investment bank, Canacord Genuity, advised 3Q Digital on the transaction.
About DEPT®: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands like Google, Diageo, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of more than 2,500 digital specialists in more than 30 locations on 5 continents offers pioneering work on a global scale with a boutique culture. DEPT® is committed to having a positive impact on the planet and since 2021 is certified Climate Neutral and B Corporation. www.deptagency.com
About 3Q Digital: 3Q Digital is one of the largest independent digital growth marketing agencies in the world. Verified by TechCrunch as an expert growth marketing agency, it has built an impressive portfolio of clients across a range of verticals through paid media, business strategy, decision science, creative, SEO and content. 3Q Digital ranked on Ad Age and Inc.com’s Best Places to Work lists in 2020 and 2021, and was also recognized on Adweek’s Fastest Growing Agencies list in 2019 . www.3qdigital.com