“As the digital space continues to grow, businesses need to have a solid digital marketing strategy. With billions of active digital media users, it’s more important than ever for businesses to have a plan. to connect with their target audience online,” says Ada Hu, CEO and Founder of NU Media.
Known for revolutionizing the way businesses do business online, Ada and her partner have built UN Media, New York, at one of the nation’s most successful digital marketing companies. Born in 1998 in Hangzhou, China and coming from humble beginnings, excelling in entrepreneurship as a young woman has not always been easy. She often had to deal with workplace biases, gender pay gaps, and other common challenges that most women face even today.
While devoting all of her formative years to educating girls at Forest Ridge School of The Sacred Heart and then Parsons School of Design College, Ada experienced the power of a female-only network. She says, “Having an all-female upbringing definitely made me who I am today. It gave me a lot of confidence to take on any challenge and never give up.
This is evident in the way it runs NU Media. The company is built on the pillars of an all-female team led by creativity, innovation and a strong work ethic.
The company has been a driving force in contributing to the ever-changing landscape of digital services and technology. While most marketing companies rely on standard practices, Ada believes in always being ahead of the curve. This means always keeping employees amplified and continuing to research new platforms, software, and strategies to stay ahead of the competition.
A typical day at NU Media is adorned with diverse languages, young people with new ideas and an open mind for change. “Having a great team is critical to the success of any business, but it’s especially important in the digital space. Technology changes so quickly, and if you don’t constantly innovate and evolve, you will be left behind,” Ada says of her team.
Today, businesses and brands face more challenges than ever. The digital age has forced businesses to change the way they operate and market themselves. With new platforms and strategies emerging every day, it can be difficult to keep up. The team’s marketing efforts are aligned to achieve business goals and strategies are continuously monitored and improved to ensure they are still relevant. “A big part of the success of NU Media is our team’s willingness to always learn and try new things. We are constantly experimenting and testing different marketing strategies to see what works best for our clients,” says Ada.
While marketing companies focus on the company’s main product or service to generate profit, Ada believes in bringing customers closer to companies. “It’s not just about making a quick sale, it’s about building a relationship with your customers and delivering value to them,” she says. This philosophy has led NU Media to develop unique services such as their Social Media Management System, which helps businesses save time and money by automating their digital communications.
And the company is definitely on an upward trajectory. NU Media has grown rapidly since its inception in 2019 and now boasts a client list that includes some of the biggest names in the industry. The company’s vision of helping brands and businesses connect with their target audiences in the digital space has resonated with customers, and Ada shows no signs of slowing down. “I’m so proud of how far we’ve come in such a short time,” says Ada. “It’s been an incredible journey, and I can’t wait to see what the future holds for NU Media.”
Although she has inspired many women to push conventional boundaries in the workplace, including her own business, her one piece of advice to young women would be, “There is no substitute for hard work. Be passionate about your dreams and pursue them with everything you have.