Falfurrias Capital Partners Announces Investment in Non-Traditional Marketing Agency, Said Differently

The private equity firm launches the “Future of Work” platform by partnering with an innovative company that finds and manages the best talent suitable for each client engagement

CHARLOTTE, North Carolina, September 8, 2022 /PRNewswire/ — Falfurrias Capital Partners announced today that it has invested in a platform said differently, a global marketing agency that brings together integrated teams of specialists recruited strategically to meet and exceed specific client goals. Terms were not disclosed.

The deal is Falfurrias’ fourth investment $850 million Fund V. This is the first investment of the Charlotteprivate equity firm in support of its ‘Future of Work’ thesis, which aims to identify and grow companies ready to capitalize on the dramatic changes taking place in the way work is done.

As part of the investment, Falfurrias’ Alexander Jutkowitz will join Said Differently as Executive Chairman. Jutkowitz was executive-in-residence for four years at Falfurrias, where he was actively involved in the company’s investments in marketing, media and information services, including My codeballast research and industry diving.

“The Covid pandemic has opened many people’s eyes to how technology can disrupt the traditional employment model,” Jutkowitz said. “Said Differently has completely revolutionized the traditional agency model by bringing together a collection of global talent that would rival any agency, and I know Falfurrias is thrilled that they are the launchpad for further investment in companies. just as innovative.”

Said Differently was founded in 2020 before the start of the pandemic by Rachel Bareck and Brian Skahan, both former CEOs of leading global marketing agencies. The company operates virtually, with Barek based in washington d.c.Skahan living at Florida, and the rest of its employees spread all over the world. The true measure of Said Differently’s capabilities, however, is its proprietary network of more than 3,000 specialist studios, independent designers, programmers, strategists and other marketing experts worldwide, of which up to 300 can be engaged in assignments. customer at any time.

“The traditional professional services model is outdated,” Barek and Skahan said in a joint statement. “Clients urgently need a lean, modern solution to manage the complexities of today’s market, tailored to their changing needs. We have built Said Differently as the interface between clients and a world of talent that has already moved to a new way of working We are ready to solve the challenges our customers will face in the next decade and beyond, and we look forward to partnering with Falfurrias on the next leg of this journey.”

“We started looking for opportunities around the ‘future of work’ in April 2020, soon after Covid started disrupting so many businesses,” said Falfurrias Partner Geordie Pierson. “There is a lot of innovation, especially among B2B service providers, and we have found Said Differently to be one of the most successful in completely transforming the delivery of world-class capabilities. We see a lot of potential to build on what they’ve accomplished, and we’re thrilled to have Brian and Rachel at the forefront of our efforts in this area.”

Alston & Bird acted as legal advisors to Said Differently and K&L Gates acted as legal advisors to Falfurrias Capital Partners on the transaction.

About Said Differently
Reinventing the outdated “agency model”, Said Differently offers a non-traditional global approach to strategic consulting, design and development services that generate award-winning campaigns, products and platforms for the world’s most innovative companies. , from nonprofits to VC-backed start-ups. up to Fortune 500 brands. Launched in 2020 with founders based in miami and washington d.c., Said Differently’s network of over 3,000 specialists is geographically distributed across the globe to serve a range of clients across verticals, time zones and languages. For more information, visit saiddifferently.com.

About Falfurrias Capital Partners
Falfurrias Capital Partners is a Charlotte– private equity investment company founded in 2006 by Hugh McColl Jr.former Chairman and CEO of Bank of America; Mark Oke, former Chief Financial Officer of Bank of America; and managing partner Ed McMahan. The company has raised more than $1.9 billion across five funds and invests in growing middle-market companies in industries where the firm’s operational resources, relationships and industry expertise can be used to complement portfolio company management teams in support of growth goals. Falfurrias Capital Partners uses a proprietary research-based process called “Industry First” to identify markets with sustainable growth trends, build a thesis based on research findings, and partner with management teams to create strategic value. For more information, visit www.falfurriascapital.com.

SOURCEFalfurrias Capital Partners