Eldon Square has partnered with Mediaworks to leverage its media buying and data-driven targeting specialties.
The agency’s approach aims to integrate Eldon Square into its global partnerships with digital platforms, publishers and traditional advertising channels.
The partnership aims to bring regional shoppers back to the city center by reminding them of the retail and dining experiences offered by Eldon Square in central Newcastle upon Tyne.
Mediaworks will integrate paid social platforms such as Facebook and Instagram with other purchased media platforms such as Sky Adsmart, in Travel Display Networks, DAX and DAX Outdoor as it manages the media planning requirements of ‘Eldon Square over 18 months.
Tania Kelly, Marketing Manager at Eldon Square, said: “We have partnered with Mediaworks because they have an incredibly talented team with unmatched retail experience and knowledge.
“The targeting capabilities and attribution tracking they offer on digital and mass media platforms give us the ability to deliver a seamless online and offline advertising campaign. “
“Eldon Square is going through an exciting time of transformation with a new look for our brand and a series of new brands opening in the center. We are delighted to have the Mediaworks team on board to raise awareness of all the activities taking place in the center.
Eldon Square is the latest in a list of retailers who have selected Mediaworks as their partner for digital solutions, including global brands such as River Island, Dune London, Puma and GAP.
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