Premium gift brand Fresh Venture Group will draw on the expertise of its new marketing agency Croud to lead upcoming digital and social campaigns.
Fresh Venture Group is the parent company of gift basket brands Bockers & Pony and Snowgoose, as well as Australia’s leading workplace fruit supplier, Fruit at Work.
The new collaboration will see Croud work on paid social media, SEO and content, with digital spend amounting to A$168,000.
Croud will choose to use a “comprehensive digital strategy” to promote Bockers & Pony and Snowgoose, and will help maximize revenue for both companies.
The team also hopes to bring Fruit at Work back to pre-pandemic revenue levels.
“We were looking for an agency that could help us grow our digital business effectively,” said Paula Lamproglu, Head of Marketing and Digital at Fresh Venture Group, “and we were impressed with the clear expertise of the Croud team and his deep understanding of our brand.”
“We are confident in Croud’s ability to deliver lasting results for our business and couldn’t be happier with this partnership.”
Jamie Hoey, AU Managing Director of Croud, added: “We are delighted to partner with Fresh Venture Group and welcome them to our growing portfolio of retail clients.
“We look forward to working closely with their team as they aim to achieve ambitious goals for 2022.”
Croud offers a network of more than 2,400 digital specialists, nicknamed Croudies, enabling agencies to build sustainable growth strategies.