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Content marketing agency HDY Agency has expanded its client base after securing a number of new projects with global biotech company The Binding Site.
Founded by researchers at the University of Birmingham, The Binding Site provides specialized diagnostic products to clinicians and laboratory professionals around the world.
The company helps improve the lives of patients and provides medical solutions that improve the diagnosis and management of blood cancers and immune system disorders.
It is present in more than 25 countries and employs around 1,100 people worldwide.
Birmingham’s HDY agency will support the company with digital and campaign marketing, as well as the production of The Binding Site’s first podcast, curated for healthcare professionals and educators.
Claire Cooper, Head of Global Communications at The Binding Site, based in Birmingham, said: “Our new partnership with HDY is a key part of realizing our impressive ambitions for growth. Not only do we want to put our products in the hands of more healthcare professionals, but we also want to educate people about the importance of regular checks and detections. “
Angel Gaskell, co-founder of HDY Agency, said: “The Binding Site plays a vital role in medical diagnostics and the scientific sectors at large. We are proud to be part of the team who are making a huge difference in people’s lives.