WHY IT RATES: Brouhard’s transition to the American market comes at a pivotal moment for Club Med. —Patrick Clarke, Senior Editor, TravelPulse
Club Med today announced the promotion of Amélie Brouhard to the position of Vice-President Omnichannel Marketing North America and USA Sales. Previously Vice President of Canada, Amélie will now lead the sales and marketing strategies of the North American division to gain market share and continue to optimize the omnichannel customer journey. Vincent Giraud will resume his former role as Vice-President of Canada in addition to his role of sales operations in North America. Amélie’s new role reports directly to Carolyne Doyon, President and CEO of Club Med North America and the Caribbean.
Amélie started her career at Club Med in 2011 as Product Manager and Senior Product Manager within the Strategic Marketing team in Paris. In 2015, she was promoted to Marketing and Communication Director of Club Med Canada, where she successfully piloted the development of the brand and the growth of Canadian business. She was promoted to Vice President of Canada and Mexico in 2019, leading the country’s commercial contribution while paving the way for the launch of Club Med Quebec, scheduled to open in December 2021, which has already booked more than 4000 customers to date.
“Amélie is a recognized leader and her transition to the American market comes at a pivotal moment for Club Med,” said Carolyne Doyon, President and CEO of Club Med North America and the Caribbean. “As a brand, we have plans for rapid expansion – with 16 new station openings plus 10 renovations and extensions of existing stations by 2023 – and Amélie and her team will have key roles in the evolution of our portfolio. .
With more than 70 years of Club Med experience in the market, the brand’s Safe Together hygiene protocols and flexible cancellation and reservation policies allow customers to enjoy their next Club Med vacation with greater peace of mind. constraint. Amélie and her team ensure that guests have the freedom to capture every moment and focus on what matters to them, whether it’s a mental refresh or re-creating cherished memories with the family. , friends and loved ones.
“Travel is reaching its turning point in the North American market and in recent months Club Med has seen a revival of revenge bookings, with a trend of more than 30% increase compared to 2019,” said Brouhard. “We are well equipped to meet pent-up demand – as Club Med’s low density resorts are spread over more than 50 acres – and continue to implement effective measures to welcome guests back for a safe and memorable experience.” . “
THE SOURCE: Club Med press release.