Cloud-based marketing agency innovates and accelerates international growth in Middle East

UP Middle East brings cloud-based global marketing agency services to the Middle East region.

Asra Eftekhari Managing Partner UP Middle East - LÀ PARTOUT

Asra Eftekhari – Managing Partner UP Middle East – LÀ-HAUT, EVERYWHERE



Global agency established there, EVERYWHERE expands its offering to the Middle East with a local team and connected members around the world

We are confident that UP’s business model with a global team presence and a wide range of services can address the concerns and frustrations of working with a limited regional agency.

– Asra Eftekhari, Managing Partner of UP Middle East

DUBAI, UNITED ARAB EMIRATES, December 7, 2021 / – LÀ-HAUT, PARTOUT, the world’s first full-service cloud-based agency, is not only there, but now also in the field with a solid footprint in the Middle East. Based in Sweden with a connected group of marketing professionals across the globe, the UP Middle East team provides all the marketing services businesses need to differentiate and succeed in the Middle East and globally.

While the world has just collectively adopted the idea of ​​remote working, UP has been working this way with distributed teams for over 10 years. Over a decade ago, the founders of UP recognized the power of leveraging online services to deliver a cloud-based business model that brings together skilled teams for customers, no matter where they are in the world. the world. UP’s unique business model helps present the right team for each client, offering a wide range of international expertise to support startups and established businesses in a rapidly growing and competitive market.

“UP has built a global community of over 200 experts with deep marketing expertise and knowledge of clients’ industries,” said Lawrence Masle, CEO of UP. UP’s international teams include experienced professionals with a proven track record of delivering results to their clients, which complements the direct local knowledge and expertise provided by the UP Middle East team.

As the world’s # 1 life sciences marketing agency, UP works with some of the world’s largest B2B companies including AstraZeneca, Thermo Fisher, Galderma, Tecan and Congenica. UP has also become a major international marketing force in the medical device, healthcare, technology and branding industries.

UP FOR REAL, the agency’s regional branding specialist group, is responsible for creating the face of Basel Area, the leading economic power in the biotechnology industry in Switzerland. During the challenges of the Covid-19 pandemic, UP worked with the Royal Djurgården of Sweden to strengthen their local tourist spots, attracting 456% more visitors. In addition, UP has partnered with the Netherlands Foreign Investment Agency (NFIA) to make the Netherlands a hub for health and life sciences. Tracing places and destinations has been a successful journey so far.

Extending beyond the local agency experience, UP Middle East offers clients access to an internationally distributed 24/7 team across multiple time zones, while connecting locally. Services include: market research and analysis, branding, identity and communications, website and e-commerce site development, content and social media marketing, films and webinars. Each member of a client’s team is specifically chosen to meet the needs of this industry, offering a 100% personalized approach.

Asra Eftekhari, Managing Partner of UP Middle East, continues, “We at UP are extremely excited about the region and all the amazing changes, developments and projects taking place there. Even though we are local to the region and have even collaborated on several public and private sector projects since 2015, we are more convinced than ever that UP’s business model with a global team presence and a wide range of services can address the concerns and frustrations of working with a limited regional agency.

Learn more about UP Middle East:

For more information, contact:

Laurent Masle
Phone. +31 6 10 93 44 55
[email protected]

Asra Eftekhari
+971 50 558 3901
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