LOS ANGELES— Camp High, a cult California-based apparel and lifestyle brand best known for its cool, ultra-soft, easy-going clothes, today announced the launch of a marketing, lifestyle and communications agency full-service, called Camp High Collective. The agency will be led by President Anne-Marie Dacyshyn, a lifestyle and brand marketing expert with more than 20 years of experience building some of the world’s best global consumer and wellness brands. .
Camp High Collective is the newest extension of the Camp High platform, following three explosive years for the brand, including the recent grand opening of the Camp High Shop in Los Angeles. Through this new agency, Dacyshyn will be able to offer Camp High’s unique style and a blend of branding, brand management and communications to product marketing, launches and events for new and established brands. .
“Throughout my 25-year career, I’ve been blessed to work, shape and build some of the biggest brands in the world,” Dacyshyn said. “From the early days of the agency supporting world-class health and wellness companies, to a nearly two-decade career with global leader Burton, and most recently throughout my tenure at the leadership of dosist, i take pride in my work and calling as a chief storyteller and brand leader and look forward to bringing my experience and passion to companies ready to take their brands to the next level.
Dacyshyn has a powerful legacy that has driven organizations and teams to commercial success, most recently as former president and chief marketing officer of award-winning wellness brand dosist and before that as first-ever chief marketing officer of Burton. Snowboards. She has long created a legacy in marketing by causing disruption in existing categories, while creating new categories and behaviors that elevate brands beyond traditional spaces.
Together, Dacyshyn and Camp High founder Greg Dacyshyn (former Chief Creative Officer of Burton) bring more than four decades of experience to external brands looking to build, evolve or elevate their brand marketing platforms.
During Anne-Marie’s recent tenure at dosist, she successfully built the brand’s programs and manuals for Product Marketing and Merchandising, Partnerships, PR and Communications, Digital Marketing, design and customer experience. This included driving dosist’s first fully integrated go-to-market strategies, world-class activations, multiple award-winning product launches and premium partnerships. Dacyshyn also helped lead the launch of dosist’s first flagship retail platform, spurred iconic adoption by celebrities, and helped win the 2020 Interbrand Breakthrough Brand Award.
Camp High Collective is proud to name both dosist and dosist health as initial clients, and will announce its broader roster later this spring. The company’s mission is to serve a select selection of highly organized businesses looking to elevate their platforms through like-minded vision and world-class marketing.
For more information, please visit: camphigh.com.
About Camp High
Camp High was founded by Greg Dacyshyn, longtime creative director of global performance and lifestyle brand Burton. Greg spent over two decades making a name for himself in the apparel and fashion world, working his way up where he was in charge of the creative vision and direction of the business by creating products and cross-category marketing, collaborations and more. In 2018, Greg went on his own with the launch of Camp High. Camp High is about higher learning, higher living, and higher positivity. Its products and platform are designed to make you feel happy, comfortable and good. As Greg says, “if you’re feeling good, you can focus your energy on positive things and that’s what we’re looking for.” For more information on Camp High, visit camphigh.com and follow on Instagram @camphighcollective.
About Camp High Collective
Camp High Collective is a full-service brand, lifestyle and communications agency launched as an expansion of the Camp High lifestyle apparel brand. From branding, management and communications to product marketing, launches and events, Camp High Collective brings over 4 decades of experience from President Anne-Marie Dacyshyn and Camp High Founder Greg Dacyshyn – who have collectively built some of the best brands in the world. world – to external brands looking to build, evolve or elevate their brand marketing platforms.