BrightTower advises Lightview Capital on its strategic investment in performance marketing agency PlusMedia LLC

NEW YORK, October 31, 2022 /PRNewswire/ — PlusMedia, LLC, a leading omnichannel performance marketing organization dedicated to helping brands acquire and retain customers while driving profitable revenue growth, has received a strategic investment from an investment group led by Lightview Capital, a leading growth-focused private equity firm focused on partnering with technology companies. Aldine Capital, Harbert Credit Solutions and Resolute Capital Partners have also elected to participate in financing PlusMedia’s future growth.

BrightTower Logo (PRNewsfoto/BrightTower)

BrightToura New York City A headquartered mergers and acquisitions advisory services firm served as exclusive financial advisor to Lightview Capital in this transaction.

The partnership enables PlusMedia to enhance its highly differentiated offering in traditional and digital media, through investments in talent, capabilities and technology to further help its customers drive business growth and leverage emerging opportunities.

“We are thrilled to partner with Lightview Capital, who share our vision of building a next-generation multi-channel performance agency,” said Sherry Scapperotti, President and CEO of PlusMedia. “Their trader-friendly approach, industry connections and access to capital will allow us to accelerate our momentum through organic and inorganic strategies.”

“We have been impressed with PlusMedia’s strong reputation and success in delivering top notch service and exceptional results and are delighted to partner with Sherry and her team to accelerate their growth by expanding their capabilities to to create greater client value. This approach is consistent with our investment strategy of partnering with founder-led companies in our core areas of focus,” said Conor Mulletco-founder and managing director of Lightview Capital. James ElliotVice President of Lightview Capital, added, “We are excited to help PlusMedia continue its success by further investing in the company’s data capabilities and technology platform.

Over the past 24 years, PlusMedia has successfully executed a strategic growth plan that has provided clients with media strategy, campaign planning and analysis, creative services, print production management and media monetization for serve directly to consumer, non-profit, and B2B brands around the world. As a pioneer and leader in media insertion, the company has combined its expertise in the field with a fully integrated omnichannel approach to performance marketing, providing customers with a true performance partner.

Accepted by Sherry Scapperottithe company has grown organically to over 50 employees and has served customers in North America and internationally.

About Bright Tower

BrightTower is a New York City investment banking based on M&A advisory services, capital raising and debt capital markets. The company leverages its industry expertise, global reach and personalized knowledge to provide business consulting services in the software, technology-based marketing, IT services and information markets. BrightTower is focused on growing a robust ecosystem that supports entrepreneurs, private equity firms, venture capital firms, debt providers and enterprises as they stay ahead of the markets rapidly evolving. The company is committed to delivering world-class consulting talent to every engagement that builds confidence in the knowledge economy. Visit us on LinkedIn.

Christie Haselton
Director, Development
[email protected]



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