Birmingham marketing agency moves to four-day working week

A Birmingham marketing agency switched to a four-day working week after a month-long trial.

Tribera says a trial in March saw an increase in productivity, well-being and morale within the team – while meeting business goals.

Now the agency has moved to a permanent four-day weekly schedule, with staff expected to work Monday through Thursday, with no change in pay or benefits.

READ MORE: Thousands of workers set to tackle four-day week in biggest trial ever

Fran Nolan, CEO of Tribera, said: “Since we founded Tribera over three years ago, we have always implemented a flexible working hours policy, so that our team can work when it suits them. better.

“I want our team to go to the gym during the day, so they can pick up their kids from school and take a break when they need it. In theory, anyone could have condensed their hours and taken a Friday off. , but sometimes you need to encourage your team more openly towards a healthy work-life balance.

“Having the freedom of a Friday off is another step in the right direction for the culture we’ve created here in Tribera.”



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Fran added: “Our trial has proven the success that a four-day work week can bring, and with a few tweaks here and there, we are happy to announce that this will become a permanent change for our team. We are committed to achieve incredible results for our clients, and we will continue to accomplish these – and more – during our newly structured week.

“In the content marketing industry, we realize that nothing is ever as easy as it seems, so of course we have the unexpected when a client’s important work falls on a Friday. Our days working hours are flexible, so hours can be changed to suit the needs of our customers and our employees are notified in advance.”

As part of the shakeup, Tribera also announced a move to a new office, which is three times the size of its old downtown base. The new office is expected to include a meeting suite, a TikTok studio, and multiple workspaces.

It has also launched a new personal development system which grants each team member a total of two weeks per year to complete any relevant training.

Amber Ducane, chief content officer at Tribera, said: “My work-life balance has increased tenfold since the trial. It’s allowed me to use Fridays to focus on things that matter to me, including my mental well-being.”