BlakSheep Creative’s Clint L. Sanchez shares his expertise on how small business owners can use local SEO to improve their website’s visibility online.
— Clint L. Sanchez – Creation BlakSheep
DENHAM SPRINGS, LA, USA, January 12, 2022 /EINPresswire.com/ — Local digital marketing agency BlakSheep Creative has been helping businesses increase their visibility on the web since 2001. Company owner Clint L. Sanchez said there are several steps small business owners can take to improve their search engine rankings.
“We’ve given a lot of advice to small businesses,” Sanchez said, “but I see some things that get repeated over and over again, like adding keywords in the description. It’s not rocket science.”
Sanchez said clients need to make sure they’re targeting the right keywords by putting themselves in a potential customer’s shoes.
“Think about the words you would type into the search engine if you were looking for your services,” Sanchez said.
BlakSheep Creative suggests business owners set up and optimize their Google (formerly GMB) Business Profile. The company also advises businesses to claim their local listings, respond to reviews, and keep their name, address, and phone number consistent across the web.
Sanchez said business owners should ensure their digital footprint is consistent to build credibility.
“Google is the #1 search engine, so they’ll definitely look at your GMB page and other quotes online,” Sanchez said. “If you have multiple listings with different phone numbers and addresses, that won’t help you.”
Sanchez also said businesses should engage with customers on social media to improve search engine rankings, but he urged business owners not to rely on
BlakSheep Creative suggests small business owners keep an eye on their Google Analytics, which is free to set up. This can help them monitor who comes to their page and how.
“It will help you understand what your customers are doing,” Sanchez said. “You can see how many times they visited your website, from where and on what device.”
Sanchez suggests using Google Search Console (Webmaster Tools) to help refine how searches are performed on Google.
“You can see how people search, whether it’s on a mobile device or on a desktop,” Sanchez said. “This will tell you what keywords are bringing people to your site.”
BlakSheep Creative also suggests content creation that prospects and customers find useful, whether through blogs, videos, or other content.
“When you provide value upfront, people are more likely to know who you are,” Sanchez said. “They read your blogs and interact with you through social media.”
While many benefits come from digital marketing, one of the biggest is how easy it is to collect data and generate reports.
Small business owners need to ask themselves: what kinds of things do I want to know about my website? What steps is my business taking to improve its online visibility? How might we use this information to help grow our business?
Sanchez also suggests website owners use Schema markup, which helps search engines understand what information to display.
“It’s not very difficult and it makes a huge difference,” Sanchez said.
Sanchez added: “If you’re building a house, you wouldn’t build the roof first, would you? The same goes for your website – make sure the foundation is in place before you worry. to embellish or personalize anything.”
If you are looking for a local digital marketing agency, BlakSheep Creative can be reached at 225.505.3834 or online at blaksheepcreative.com.
About BlakSheep Creative:
BlakSheep Creative is a Baton Rouge-based digital marketing agency that helps businesses grow through creativity, strategy, and digital expertise. The company was founded in 2001 by owner Clint L. Sanchez, who grew BlakSheep Creative into a team of passionate digital marketers.
They are the only veteran-owned digital marketing agency in the region and are leaders in the digital marketing space in louisiana. They also provide website design, website development, e-commerce solutions, search engine optimization (SEO), social media strategy and management, pay-per-click (PPC) advertising management, banner ads, email marketing services, lead generation strategies, reputation monitoring and help with rate optimization conversion (CRO).
They are located at 10625 Eagle Crest Rd. in Denham Springs. You can reach them by phone at 225.505.3834 or through their website at blaksheepcreative.com.
You can also follow BlakSheep Creative on Facebook, LinkedIn and Twitter for the latest digital marketing updates and news as well as great content across the web.