Enero Group has acquired GetIT, an APAC-based B2B technology marketing agency, and ROI DNA, a North America-based B2B digital marketing agency, to accelerate the growth of global technology communications consultancy Hotwire. ROI DNA and GetIT will join the Hotwire Group to advance the consultancy’s global business network with a combined team of more than 500 employees and 14 offices around the world. ROI DNA will operate as ROI DNA, a Hotwire company.
GetIT will operate as GetIT, a Hotwire company. Anol Bhattacharya (pictured right), CEO of GetIT and the extended management team will also continue in their current roles. GetIT will extend Hotwire’s client services to digital marketing, branding, reputation management and public relations through its offices in Singapore, India, Malaysia and Japan.
Some of GetIT’s customers in Asia include Cisco Systems, HP, Lenovo, StarHub, and IDC. Currently, the GetIt team has 30 people. The company declined to comment on the monetary value of the acquisition. Bhattacharya said, “We have been able to expand rapidly across Asia with a clear market differentiator of delivering long-term value coupled with short-term results. He added that GetIT is excited to expand its horizons and partner with Hotwire’s global teams and opportunities. The GetIT, Singapore and Malaysia team is pictured below:
Likewise, Matt Quirie, CEO of ROI DNA and the extended management team will continue in their current roles. According to Enero Group, ROI DNA offers a suite of revenue-accelerating services to some of the world’s most important technology companies and will further expand and transform Hotwire’s capabilities in North America. The leadership teams of both companies will continue to focus on building modern, scaled-up digital capabilities for innovative, high-growth technology companies in North America and Asia-Pacific. Quirie added, “We launched ROI DNA to drive ginormous results for our clients and to create a differentiated culture that asks everyone to go all out, think outside the box, do it right, and have fun. enormously. this.”
These acquisitions come after Hotwire’s acquisition of McDonald Butler Associates in the UK in 2021. Enero Group said the acquisitions will enable the teams to expand services to innovative technology companies in North America and Asia-Pacific, solve complex reputational issues and build relationships with stakeholders that have business impact. , and generate revenue growth on a larger scale. Enero Group also added that clients working with Hotwire Group will be exposed to more opportunities to drive thought leadership, strategic consulting and growth across a broader set of communications and revenue generation expertise.
Brent Scrimshaw (pictured left above), CEO of Enero Group, said, “Adding sophisticated performance marketing capabilities in North America and Asia-Pacific will create a global network of marketing expertise to performance. This will open up new opportunities for Hotwire to deepen its partnerships with some of the world’s largest technology companies. He added that the acquisitions will continue Enero’s growth trajectory and its positioning as a creative technology company.
Meanwhile, Heather Kernahan (middle photo above), Global CEO of Hotwire, said, “We’ve already seen the impact of supporting our customers with the right mix of services. Adding ROI DNA and GetIT to our portfolio allows us to accelerate our reputation, relationships and revenue services globally while adding performance marketing to deliver a unique market offering, which we believe us, is the key to success in today’s technology landscape. She explained that the acquisitions will allow Hotwire to support its customers in both long-term brand awareness and short-term sales results. However, she added that it wasn’t just the customers.
“Enero and Hotwire already attract and retain some of the best talent in the world and aim to provide the best work experience for all of our teams. We are excited to bring this level of commitment to all of the ROI DNA and GetIT,” she said. said.
Recently, global entertainment and digital media platform Azerion also entered the Asian market, following its successful acquisition by JAPAC of creative solutions specialist Sublime and high-impact digital advertising company Inskin Media. According to Azerion, it will focus its attention on the ideas and intelligence that form the strong campaign foundation to combine attention-grabbing creativity with cookieless technology from the world’s best publishers and gaming experiences.
A few weeks ago, London-based Casual Films burst into Asia with the acquisition of HK production agency APV. Nick Francis, CEO of Casual Films, said the company’s end goal is to create a global video production resource for global businesses.
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