BASINGSTOKE The Typeface Group digital marketing agency has grown into a B Corporation, joining a growing group of companies who are reinventing business by pursuing purpose and profit.
B Corporation certified companies meet the highest standards of verified social and environmental performance, public transparency and legal accountability.
There are around 4,000 B Corp companies around the world and around 400 in the UK, but they are accelerating a global culture change to redefine business success and build a more inclusive and sustainable economy.
The Typeface Group has been certified by B Lab, the nonprofit organization behind the B Corp movement, after meeting rigorous social and environmental standards.
Polly Buckland and Natalie Welch co-founded The Typeface Group in 2013 and specialize in digital marketing and communications, including website design, SEO and copywriting.
Polly said, “The decision to become a Certified B Corp was made based on our desire not only to provide the best service to our customers, but also to consider the planet in everything we do. We are responsible for managing how we conduct our business and how it affects employees, customers, the environment and our communities.
Obtaining B Corp accreditation is a great achievement for the company. It really helps to compare the ethics and values we hold to a globally recognized standard.
Natalie added, “For current and potential clients, it underscores our commitment to respecting people and the planet while providing work. We all need to be aware of our impact on each other and on our landscape – everyone at Typeface Group is committed to being better.
The B Corp certification covers the entirety of a company’s operations and covers five key impact areas: governance, workers, community, environment and customers. The certification process is rigorous, with applicants expected to achieve a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices regarding energy supply, waste and water use, workers compensation, diversity and corporate transparency. To complete the certification, the company will legally incorporate its commitment to a goal beyond profit in its statutes.
Chris Turner, Executive Director of B Lab UK, said: “We are delighted to welcome The Typeface Group to the B Corp community. This is a movement of companies who are committed to changing the way businesses operate and believe that business can truly be a force for good. We know that Polly and Natalie and everyone at Typeface Group are going to be a fantastic addition to the community and will continue to keep the conversation moving forward. “