A Day in the Life: Megan Grunden, Influencer and Social Marketing Management Consultant, Ariel

Megan’s career began at the age of 15, traveling the world as a model. While it might not seem like the obvious start to a career in influencer marketing, this time in Megan’s life has given her some valuable connections that will help her in the future.

When Megan was 17-18, she could feel her modeling clock ticking and she started reaching out to some of the connections she had made to get internships. She started working in the film industry, doing odd jobs for VICE, Bold Films, and Milford Animation Studio. From there, Megan knew she wanted to try as many career opportunities as possible.

Her first step into the influencer marketing space was when she landed the role of Junior Talent Manager at Redrock Entertainment Management, a talent agency. It was around this time that Megan noticed how actors and models began to integrate into the world of social media as influencers and content creators.

In 2018, Megan moved to Sweden where she started working in several creative roles before landing the role of influencer marketing manager and social consultant at next-gen influencer marketing company, Ariel.

At Ariel, Megan’s responsibilities vary, but she says the three most important would be: creating influencer marketing reviews/strategies, conceptualizing creative concepts, project management across all social media plans, and writing.

Megan chatted with Talking Influence, telling us what a typical day looks like in her role.

6:50 a.m.: I’m woken up by my alarm blaring Doja Cat’s “4 Morant” and I click my iPhone’s snooze button furiously more than necessary. I rub my sleepy eyes in mascara and erase the email notifications and calendar updates that arrived overnight; I’ll check those on the train. Then I turn on my favorite podcast, Obsessed (by Benito Skinner and Mary Beth Barone), and hop in the shower.

7:05 a.m.: I’m obsessed with what to wear for the day. Is it a Prada Saffiano baby blue day or are we more in the Goyard mood? I pair the Goyard with Zara jeans and a sleeveless black turtleneck. I dab some Eucerin moisturizer on my face and toss my makeup bag into my purse. I do my makeup at work because the lighting is better.

7:40 a.m.: I’m on the train, going through my emails and my to-do list for the day. One of my clients is having a crazy campaign launch this week, so I’m trying to make sense of all the last minute changes that have been made.

8:00 a.m.: The elevator doors open and I’m home: ARC, the office that houses Ariel and a host of other creative agencies. I chat with the true gods/backbone of the organization (office managers – Fanny, Lina and Jenny) and have a sugar free Redbull. I ignore my messy desk which is littered with bills, then head to my favorite bathroom to do my makeup where I have an existential crisis about my eyebrows.

9h00-9h30: Recording Ariel! Katja, our CEO, and Aspasia, our senior influencer marketing consultant, get together in a meeting room and talk about everything we did the night before while waiting for Karolina and Ola to join us digitally. We go around the table talking about our current projects and all the new pitches we have coming up.

10h00-11h00: I focus entirely on my client, Polestar Cars. I ooh and ahh about new digital assets during our organic social content production meeting and scroll through the social calendar to think about our future activations.

11h00-12h00: I run to the ARC kitchen for a cappuccino and run to my meeting room to review the UGC project I’m working on. I start reaching out to content creators and continue to admire their beautiful images while answering emails from the PR and Communications team.

12:00 p.m.-1:00 p.m.: Ariel’s Team Lunch! We are going to one of my favorite places in Stockholm, Riche. I order half a glass of white wine and the famous råbiff. We toast to a new client we’ve landed and discuss our dream clients. Ikea, please give me a chance.

1:00-2:00 p.m.: Katja and I are sitting in a conference room talking about a pitch for an online sports brand. I was assigned the US market: micro-profiles on Instagram and at least two mega-profiles on TikTok. I dive into Woomio and open Instagram to begin my research.

2 p.m.-3 p.m.: I connect with Fabian, a staff writer for the Polestar team, and we go back and forth on captions. He sits patiently with a slight smile as I say ridiculous things like, “I don’t even know where an emergency brake is in a car, so how am I supposed to know if it’s a RALLY bar or a ROLLY bar?”

3:00-4:00 p.m.: I’m isolated in a pod listening to Brittany Broski’s podcast, “Violating Community Guidelines,” while programming assets in Sprinklr and adding 20 SRTs to a YouTube video. I laugh out loud as Brittany discusses the problematic nature of AI influencers.

4:00 p.m.-5:00 p.m.: I’m compiling my light research on the five micro-profiles I selected for Katja’s pitch and adding them into Powerpoint. I’m adding a Trello card to my to-do list to create three preliminary strategies for how these influencers can be implemented. I sigh realizing that I’ve once again forgotten to submit my expense report.

5:05 p.m.: I’m off the clock, baby! I’m joking. In marketing, your job has no timeline.

5:30-7:30 p.m.: I rush to my best friend, Emelie Olsson, for wine and tapas. We celebrate her recent promotion as co-founder of Corite. We agonize over our upcoming birthdays and show off our favorite TikToks of the week. I’m addicted to @artbydemarcusshawn posts.

8:00 p.m.: I come home and I’m exhausted. I plant myself facing the bed and wonder whether or not I should fill my lips or not. I open Instagram and scroll absently. I should DEFINITELY get the fill.

10 p.m.: I floss/brush my teeth and set my phone to “do not disturb”. The only sound I want to hear is from Sebastian Stan playing Tommy Lee in “Pam and Tommy”. I fall asleep on Lily James imitating the soft voice of Pamela Anderson: “I want to be like Jane Fonda”.

It is clear that Megan’s role is extremely varied and she is very passionate and enthusiastic about the clients she works with and the projects she works on.

If you or one of your colleagues has an interesting role within the influencer marketing industry, we would love to hear from you. Submit your submissions through our Character shape.