“We are delighted to once again recognize these ‘disruptive’ marketing, sales and advertising technology solutions that promise to deliver greater measurability, targeting and efficiency to organizations around the world.”
LOS ANGELES (PRWEB)
August 12, 2021
MarTech breakthrough, a leading market intelligence organization that recognizes the best companies, technologies and products in the global marketing, sales and advertising technology industry, today announced the results of its fourth annual MarTech Breakthrough Awards , showcasing technologies and companies that drive innovation and exemplify the best in marketing technology solutions around the world.
“The pace of change today is incredibly difficult, with consumer behaviors increasingly difficult to predict, and marketers simply cannot expect their traditional marketing strategies and tactics to continue to grow. ‘be effective,’ said James Johnson, Managing Director of MarTech Breakthrough. “With a dynamic set of smart tools and platforms to choose from, marketers can tackle these challenges head-on and drive growth, along with exceptional customer experiences. We are delighted to once again recognize these “breakthrough” marketing, sales and advertising technology solutions that promise to deliver greater measurability, targeting and efficiency to organizations around the world.
The mission of the annual MarTech Breakthrough Awards program is to honor excellence and recognize innovation, hard work and success in a range of categories related to marketing, sales and advertising technology, including ‘marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries around the world.
All award nominations were evaluated by an independent panel of MarTech industry experts, with winning products and companies selected based on a variety of considerations, including innovation, design and experience. user, as well as the overall technological advancement for their respective categories.
The 2021 MarTech Breakthrough Award winners include:
Industry leadership
Best Marketing Attribution Solution: Marchex
Best Global Account Based Marketing Solution: MRP Prelytix
Best Global Marketing Campaign Management Solution: ProQuo AI
Best Use of AI in MarTech: iClick Interactive
Best CEO of MarTech Company: Abhishek Gaur, Verticurl
Best MarTech Startup: Piano
Best overall MarTech solution: integration
Best MarTech Company: CM Group
Marketing automation
Best Marketing Automation Platform for SMBs: Sendinblue
Best Marketing Automation Platform for Business: Mapp
Best Marketing Performance Management Solution: Perform[cb]
Marketing Automation Innovation Award: Kaspien
Content Marketing
Best Content Writing Service: Vivial
Best content sharing platform: POSTOPLAN
Best Marketing Resource Management Platform: Ziflow
Best Global Content Marketing Software: Snappy Kraken
Best Overall Content Marketing Company: Theorem
Website
Best Web Ecommerce Platform: Mailchimp
Best content management platform: Cloudinary
Best Overall Web Content Management Solution: Fabrik
CRM
Best Business CRM Solution: Tinyclues
CRM Software Innovation Award: Introhive
Best overall CRM solution: SugarCRM
Optimization of conversions
Best overall conversion optimization solution: Rokt
Email advertising
Best B2B Email Marketing Solution: GetResponse
Best Overall Email Marketing Company: Klaviyo
Video Marketing
Best Video Marketing Company: Spectrio
Loyalty and SEO marketing
Best overall loyalty marketing platform: SessionM, a Mastercard company
Search engine marketing
Best PPC Optimization Platform: Skai
Best SEO platform: Rio SEO
AdTech
Programmatic Marketing Innovation Award: AdTheorent
Best display advertising platform: Kevel
Best overall AdTech solution: MGID
Best Global AdTech Company: AdColony
SalesTech
Best price optimization solution: PROS
Best sales support software for businesses: Emissary
SalesTech Innovation Award: Zilliant
Social media
Best social media scheduling software: Hootsuite
Best social media distribution software: FMG Suite
Best Global Social Media Management Platform: SOCi
Influencer marketing
Best influencer marketing management platform: True Influence
Influencer Marketing Innovation Award: Vericast
Best Influencer Marketing Company: Captiv8
Conversational Marketing
Best online chat solution: Terminus, Terminus Chat
Best Conversational Marketing Company: Ada
Mobile marketing
Best location-based marketing platform: InMarket, GeoLink
Best Overall Mobile Marketing Company: Vibes
Data, analysis and intelligence tools
Best contact database solution: Infutor
Best Customer Data Platform: BlueConic
Best predictive analytics solution: Goodway Group
Best Interaction Data Analysis Solution: OMD, Quick Start Dashboard
Best Global Marketing Analysis Solution: Nielsen, Nielsen Integrated Outcomes Measurement
Client experience
Customer Experience Innovation Award: Acxiom, Acxiom Real-time personalization platform
Event management
Innovation Award in Event Management: Cvent
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About MarTech Breakthrough
Part of Technological breakthrough, one of the leading market intelligence and recognition platforms for global technology innovation and leadership, the MarTech Breakthrough Awards program is dedicated to honoring excellence in technology companies, products and people. marketing, advertising and sales. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of leading marketing technology companies and products in categories such as Marketing Automation, AdTech, SalesTech, Marketing Analytics, CRM, Marketing content and social marketing, website, SEM, mobile marketing and more. For more information visit MarTechBreakthrough.com.