2021 MarTech Breakthrough Awards program rewards technological innovation in marketing, sales and advertising

“We are delighted to once again recognize these ‘disruptive’ marketing, sales and advertising technology solutions that promise to deliver greater measurability, targeting and efficiency to organizations around the world.”

MarTech breakthrough, a leading market intelligence organization that recognizes the best companies, technologies and products in the global marketing, sales and advertising technology industry, today announced the results of its fourth annual MarTech Breakthrough Awards , showcasing technologies and companies that drive innovation and exemplify the best in marketing technology solutions around the world.

“The pace of change today is incredibly difficult, with consumer behaviors increasingly difficult to predict, and marketers simply cannot expect their traditional marketing strategies and tactics to continue to grow. ‘be effective,’ said James Johnson, Managing Director of MarTech Breakthrough. “With a dynamic set of smart tools and platforms to choose from, marketers can tackle these challenges head-on and drive growth, along with exceptional customer experiences. We are delighted to once again recognize these “breakthrough” marketing, sales and advertising technology solutions that promise to deliver greater measurability, targeting and efficiency to organizations around the world.

The mission of the annual MarTech Breakthrough Awards program is to honor excellence and recognize innovation, hard work and success in a range of categories related to marketing, sales and advertising technology, including ‘marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries around the world.

All award nominations were evaluated by an independent panel of MarTech industry experts, with winning products and companies selected based on a variety of considerations, including innovation, design and experience. user, as well as the overall technological advancement for their respective categories.

The 2021 MarTech Breakthrough Award winners include:

Industry leadership

Best Marketing Attribution Solution: Marchex

Best Global Account Based Marketing Solution: MRP Prelytix

Best Global Marketing Campaign Management Solution: ProQuo AI

Best Use of AI in MarTech: iClick Interactive

Best CEO of MarTech Company: Abhishek Gaur, Verticurl

Best MarTech Startup: Piano

Best overall MarTech solution: integration

Best MarTech Company: CM Group

Marketing automation

Best Marketing Automation Platform for SMBs: Sendinblue

Best Marketing Automation Platform for Business: Mapp

Best Marketing Performance Management Solution: Perform[cb]

Marketing Automation Innovation Award: Kaspien

Content Marketing

Best Content Writing Service: Vivial

Best content sharing platform: POSTOPLAN

Best Marketing Resource Management Platform: Ziflow

Best Global Content Marketing Software: Snappy Kraken

Best Overall Content Marketing Company: Theorem


Best Web Ecommerce Platform: Mailchimp

Best content management platform: Cloudinary

Best Overall Web Content Management Solution: Fabrik


Best Business CRM Solution: Tinyclues

CRM Software Innovation Award: Introhive

Best overall CRM solution: SugarCRM

Optimization of conversions

Best overall conversion optimization solution: Rokt

Email advertising

Best B2B Email Marketing Solution: GetResponse

Best Overall Email Marketing Company: Klaviyo

Video Marketing

Best Video Marketing Company: Spectrio

Loyalty and SEO marketing

Best overall loyalty marketing platform: SessionM, a Mastercard company

Search engine marketing

Best PPC Optimization Platform: Skai

Best SEO platform: Rio SEO


Programmatic Marketing Innovation Award: AdTheorent

Best display advertising platform: Kevel

Best overall AdTech solution: MGID

Best Global AdTech Company: AdColony


Best price optimization solution: PROS

Best sales support software for businesses: Emissary

SalesTech Innovation Award: Zilliant

Social media

Best social media scheduling software: Hootsuite

Best social media distribution software: FMG Suite

Best Global Social Media Management Platform: SOCi

Influencer marketing

Best influencer marketing management platform: True Influence

Influencer Marketing Innovation Award: Vericast

Best Influencer Marketing Company: Captiv8

Conversational Marketing

Best online chat solution: Terminus, Terminus Chat

Best Conversational Marketing Company: Ada

Mobile marketing

Best location-based marketing platform: InMarket, GeoLink

Best Overall Mobile Marketing Company: Vibes

Data, analysis and intelligence tools

Best contact database solution: Infutor

Best Customer Data Platform: BlueConic

Best predictive analytics solution: Goodway Group

Best Interaction Data Analysis Solution: OMD, Quick Start Dashboard

Best Global Marketing Analysis Solution: Nielsen, Nielsen Integrated Outcomes Measurement

Client experience

Customer Experience Innovation Award: Acxiom, Acxiom Real-time personalization platform

Event management

Innovation Award in Event Management: Cvent


About MarTech Breakthrough

Part of Technological breakthrough, one of the leading market intelligence and recognition platforms for global technology innovation and leadership, the MarTech Breakthrough Awards program is dedicated to honoring excellence in technology companies, products and people. marketing, advertising and sales. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of leading marketing technology companies and products in categories such as Marketing Automation, AdTech, SalesTech, Marketing Analytics, CRM, Marketing content and social marketing, website, SEM, mobile marketing and more. For more information visit MarTechBreakthrough.com.