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October 2014

Does your sales and marketing management contribute to the business?

2014-10-14
By: Barbara B. Francis
On: October 14, 2014
In: Marketing management

What does it mean to be a manager, director, SVP, VP, president, COO, CFO or CEO, outside of the responsibilities listed in the job description? It means fulfilling duties, achieving goals and contributing to the company. Sometimes leaders seem to forget the last part: “contribute to the business”. A lotRead More →

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